Some Examples of trademarks in Vietnam

Usually, brands are most commonly seen on products and product packaging. And sometimes, the brand is also the product's own name. iguide.ai will cite a few examples to help you better understand the brand.

1. Example 1: Trademarks help distinguish products of the same type between businesses (rival businesses):

• Phones have brands such as Samsung, Apple, Nokia, Oppo, Vivo...;
• Coffee has brands such as: Trung Nguyen cafe, King Coffee, Vinacafe, Nescafe...;
• Instant noodles and pho have brands such as: Acecook, Masan, Vifon, Micoem...;
• Motorcycles have brands such as Honda, Yamaha, Suzuki, Piaggio, Harley Davidson, Kawasaki...

2. Example 2: Trademarks help distinguish products within the same business

Unilever's brands such as: Comfort, Dove, Surf, Omo, Lifebuoy, Cif, Vaseline, TRESemmé...

3. Classification of trademarks of goods and services

There are many ways to Classification of trademarks, services, such as:

- Classified based on constituent elements, trademarks will include 3 types:

• Letter marks;
• Image brand (usually logo);
• Trademarks combine both visual and text elements.

-  Classified based on purpose of use, trademarks will include 2 types:

• Trademarks used for goods: used to distinguish goods of different individuals and business organizations;
• Trademarks used for services: are often attached to service signs so that customers can easily recognize them when using the service.

- Classified by nature, brands will include 5 types:

• Regular brand;
• Famous brand;
• Collective trademark;
• Certification mark;
• Affiliate brand.

- Common trademark protection conditions

• A visible sign in the form of an image, drawing, hologram, letter, word or combination of these elements expressed in one or more colors;
• Able to distinguish the goods and services of this trademark owner from those of other entities (individuals, other organizations).