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SERVICE CLASSIFICATION SYSTEM iGUIDE.AI

A comprehensive view of iGuide Business Directory, featuring categories like accommodation, transport, dining, services, and travel planning, designed to provide travelers with easy access to essential resources.
  1. General introduction

iGuide has developed a 3-level service classification system to organize information clearly, intuitively, and consistently, making it easy for customers to find what they need – while also helping partners showcase their services accurately and prominently.

  1. Benefits for partners when using a classification system.

    1. Optimized display: Your service is displayed accurately to the right target audience.
    2. Increased conversions: Users can easily find suitable services, leading to higher booking rates.
    3. Personalized AI recommendations: A classification system helps AI algorithms understand and suggest your services at the right time and place.
    4. Standardizing information: Helping iGuide build a clear, transparent, and trustworthy tourism ecosystem.
  2. The purpose of the service classification system:

• Provide clear guidance: Help travelers quickly find services that suit their preferences.

• Personalized optimization: This system is integrated into AI tools to suggest travel itineraries based on each traveler's preferences and needs.

This directory system ensures that all necessary information is provided to travelers and suppliers, making travel easier, more enjoyable, and more memorable. iGuide.ai is committed to continuously updating and expanding its data, delivering the smartest and most comprehensive travel experience.

  1. The structural framework of the service classification system.

iGuide's service classification system consists of 3 levels.

  • Level 1: Main service group

This is the first level, categorizing the entire ecosystem into 6 major service groups encompassing the entire travel journey and user experience, including Stays, Activities, Entertainment & Events, Move & Transport, Cuisines, Tours & Combos.

  • Level 2: Specific type of service

Each service group is further divided into specific categories, making it easier for users to choose according to their needs, and for partners to easily identify the service categories to post.

  • Level 3 – Specialized services/service style

This level of detail allows partners to clearly describe their style, characteristics, or target customer segment. This helps create a clear distinction between similar services.

  1. Level 1 Details – Main Service Group

This is the first level, classifying the entire ecosystem into 6 major service groups that encompass the entire travel journey and user experience.

No.

Service Group

Describe

1

Stays

Accommodation services are offered, ranging from hotels and resorts to apartments and homestays.

2

Activities

Services and activities related to cultural exploration, nature, sports, workshops, and shopping.

3

Entertainment & Events

Services offered include entertainment, beauty treatments, spa services, performances, and events.

4

Move & Transport

The services offered include transportation within the city, intercity, airport transfers, and private car services.

5

Cuisines

Restaurants, eateries, cafes, bars, local specialties.

6

Tours & Combos

Tours or travel packages have fixed itineraries and service groups, organized thematically based on terrain, subject matter, and duration.

  1. Level 2 Details – Specific Service Type

Each service group is further divided into specific categories, making it easier for users to choose according to their needs, and for partners to easily identify the service categories to post.

  1. Stays:

This includes the following types of services:

Type

Define

Key differences

Typical attributes/examples

Resorts

An integrated resort offering all-inclusive accommodation and relaxation services.

Large in scale, with full amenities, usually located in tourist areas.

Separate, private, with a spa, swimming pool, restaurant, and entertainment facilities.

Hotels

Commercial hotels, with various star ratings, serving multiple purposes.

It has standardized quality (star rating) and professional operation.

There is a reception desk, daily housekeeping, private rooms, and breakfast.

B&Bs & Inns

These small, often family-run facilities include sleeping and breakfast.

It's more personal and less professional than a hotel.

Small in size, with rustic interiors and limited amenities and services.

Campgrounds

Outdoor campsite, allowing you to pitch your own tent or rent one.

An open space, connected to nature, with few modern amenities.

Camping tents, basic hygiene facilities, ecological zone, spacious area.

Motels

The guesthouse is located by the roadside, with parking available right next to the rooms.

Convenient location, short stay, affordable price.

Direct access to rooms, no elevator or reception needed.

Lodgings

This type of accommodation does not fall under the standard hotel or B&B category.

An open, flexible definition, often fragmented.

No specific classification, basic amenities, inexpensive.

Villas

Detached villa, private space, fully equipped with amenities.

Large area, many rooms, suitable for groups/high-end stays.

It has a kitchen, private pool, garden, garage, and is luxurious.

Houses

The apartment has a kitchen, is designed as a residence, and is available for short-term or long-term rental.

It feels like home, suitable for extended stays.

It has a private kitchen, washing machine, residential area, and building amenities.

Vacation Rental Houses

Whole house for rent as a vacation rental.

Not part of an apartment building, usually located in a residential area.

Townhouses/garden houses, multiple floors/rooms, self-managed.

Castles

Ancient castles or mansions are being renovated for residential purposes.

A historical space with unique and rare architecture.

Classic, artistic, unique, a "royal" experience.

Hostels

Budget-friendly accommodation options include dorm rooms or basic rooms.

Bunk beds, shared space, suitable for backpackers.

Shared bathroom, common room, lockers, affordable price.

Cabin Vacation Rentals

A detached wooden house/cabin close to nature.

Associated with forests, mountains, and rivers – the rustic style.

Wood, simple furniture, usually without any after-sales service.

Cruises & Yacht

Luxury cruise ships/boats offer overnight stays.

Accommodation and sea travel included, all-inclusive package.

Cabin, restaurant, fixed itinerary, sea view.

  1. Activities

This includes the following types of services:

Type

Define

Key differences

Typical attributes/examples

Activities

This includes activities that involve direct participation from tourists for entertainment, exploration, learning, or cultural experiences – often interactive in nature.

Highly experiential, with direct interaction with content/activities. The focus is on participation behavior.


Shopping

This includes locations/activities where tourists purchase products or services during their trip, ranging from personal consumption items to gifts.

It involves the exchange of goods, serving shopping needs. The focus is on the product being purchased.


Travelers Resources

This includes locations or services that provide essential functional support and amenities for the travel journey, but do not directly create entertainment or consumer experiences.

Supportive, convenient, or administrative in nature, not creating a direct but essential travel experience. The focus is on service/logistics.


  1. Entertainment & Events

This includes the following types of services:


Type of service

Define

Key differences

Typical attributes / Examples

Amusement & Theme Parks

Amusement park with unique games and themes.

Large area, many entertainment complexes.

Roller coaster, theme parks (Disneyland, Sun World)

Water Parks

Water park with games and water slides.

Water-related activities, suitable for summer.

Wave pool, lazy river, water slide

Zoos

Terrestrial animal conservation/exhibition area

Focus on live animals, with educational and entertainment objectives.

Zoo, animal care facility

Aquariums

Marine life exhibition area

Indoor space, aquatic animals are the main focus.

Giant aquarium, glass tunnel, rare marine life.

Safari

Wildlife viewing area in a natural/semi-natural environment.

Accessible by vehicle, semi-wild

Safari bus, close interaction, vast area

Nightlife

Nighttime entertainment activities

Operates only in the evenings, targeting adults.

Bar, pub, live music, club, lounge

Entertainment Centers

A diverse indoor entertainment complex.

Combining multiple games, family space

Arcade, bowling, karaoke, movie theater

Gaming Services

Gaming services – electronic, traditional, or VR

Focus on personal/group digital interaction experiences.

VR Game, console, boardgame, e-sports center

Family-Friendly Activities

Custom design services for families with young children.

Content that is safe, educational, or simply fun.

Children's play area, interactive shows, craft classes.

Sports and Physical Games

Physical games, recreational sports

Physical, competitive, or team-based activities

Mini football, indoor rock climbing, escape room

Experiential Fun

A unique experience – emotionally/sensory oriented

It's not just for fun; it also has elements of exploration or art.

Museum of illusions, haunted house, emotional virtual reality.

Educational Fun

Learning through play, usually intended for children.

Related to STEAM knowledge, skills, or models.

Science class, interactive museum, skills summer camp

Interactive Technology Experiences

Experience using highly interactive technology.

It involves AI, AR/VR, sensors, or human-machine interaction.

VR museum, digital playground, motion capture zone

Concerts & Shows

Professional performing arts

There's a stage, a specific time, and tickets are required.

Music, dance, comedy, traditional arts

Events

Recurring/special events at the destination

There are specific timeframes and varying scales.

Festival, fair, countdown, community event

Massage Services

Relaxing or therapeutic massage services

Focus on massage to improve physical or mental well-being.

Body massage, foot massage, Thai massage, hot stone massage

Facial Treatments

Intensive facial skincare service

Focus on skin beautification, personalize your treatment.

Facial detox, anti-aging, whitening

Body Treatments

Body care services other than massage

Includes exfoliation, masking, moisturizing, and shaping.

Body scrub, body wrap, body lotion

Hair Care Services

Hair and scalp care services

Hair beautification, restoration, and styling.

Haircut, coloring, hair treatment, intensive care.

Nail Care Services

Nail care services

Nail beauty, art, or restoration

Gel manicures, nail art, and foot and hand spa treatments.

Skin Treatments

Intensive treatment for skin problems

It involves dermatological and high-tech cosmetic procedures.

Acne treatment, melasma treatment, laser treatment, chemical peel.

Wellness Services

Comprehensive services to improve physical and mental health.

Nutrition, meditation, yoga, etc., can be combined.

Detoxification, therapy, breathing exercises, and a healthy diet.

Hydrotherapy Services

Water therapy (hot/cold/mineral water)

Involved with hydrotherapy and deep relaxation.

Hot tub, mineral bath, steam room, jacuzzi

Medical Spa Services

Spa combining medical and high-tech aesthetic elements.

Specialist doctors, modern treatment equipment.

Botox, fillers, laser, RF, cell therapy

Makeup and Beauty Services

Makeup and beauty services for personal use or events.

No treatment, just a quick beauty solution.

Personal makeup, party makeup, wedding makeup, artistic makeup.

Fitness & Wellness Programs

Sports program – overall health care

Combine training and rest/courses.

Yoga retreat, pilates, fitness camp, detox camp

Specialty Treatments

Specialized services, customized to meet individual customer requirements.

Personalized, or following a particular trend.

Gemstone therapy, aromatherapy, sound meditation, energy

Couples & Group Spa Services

Spa designed specifically for couples/groups.

Private space, couple or group experience packages.

Double room, couple combo, parallel treatment

Children & Teen Spa Services

Safe spa, suitable for young children.

Gentle service, enjoyable and educational experience.

Teen skincare, children's nails, children's massage

  1. Move & Transport:

Includes the following types:


Type

Define

Key differences

Typical attributes / Examples

Urban Mobility

Transportation within the city, serving short, flexible trips throughout the day.

Flexible transportation, reasonable prices, serving the city center.

Taxis, ride-hailing services, city buses, bicycles, electric scooters

Intercity & Long-Distance Travel

Means of transportation between provinces/cities or over long distances.

Fixed route, requires advance booking, longer travel time.

Coach buses, trains, limousines, domestic flights

Airport Transfers

Airport transfer service (one-way or round-trip)

In accordance with flight schedules, we provide on-time pick-up and drop-off services.

Shuttle bus, private car, airport limousine, luggage assistance.

Luxury & VIP Travel

Premium, private transportation services aimed at high-end clients.

Personalization, premium amenities, and personalized service.

Limousine, private jet, private yacht, private chauffeur

Eco-Friendly Travel

Vehicles that use clean energy or reduce emissions

Sustainability and environmental friendliness are top priorities.

Electric cars, public bicycles, green car sharing, hybrid cars

Adventure Transport

Specialized vehicles for adventurous journeys or challenging terrain.

Designed for challenging/wild terrain.

Off-road jeeps, speedboats, kayaks, ATVs

Event-Specific Transport

Event transportation services (weddings, conferences, festivals, etc.)

It is time-sensitive and caters to specific customer groups, serving their particular needs.

Wedding cars, conference group transportation, event shuttles.

Special Needs & Accessibility

The vehicle is designed to be suitable for people with disabilities, the elderly, or those requiring individual assistance.

Ensuring safety, comfort, and special support.

The vehicle has a wheelchair lift, swivel seat, driver training assistance, and an emergency button.

  1. Cuisines

Includes the following types:


Type

Define

Key differences

Typical attributes / Examples

Restaurant

The venue serves main meals (breakfast, lunch, and dinner), with a full menu, seating, and table service.

The focus is on dining, with full main courses served at the table.

Vietnamese, French, Japanese restaurants, vegetarian restaurants, fine dining, buffet, family-friendly.

Cafe

These places serve coffee, soft drinks, and simple food; the focus is often on the ambiance.

The focus is on drinks + a space for relaxation, work, and conversation.

Coffee shops, bubble tea shops, book cafes, garden cafes, co-working cafes.

Bar / Pub

A place that serves alcoholic beverages, operates at night, and may have live music or a DJ.

The focus is on drinks (wine, cocktails) and the nightlife atmosphere.

Wine bar, sports pub, rooftop bar, cocktail lounge, beer club

  1. Tours & Combos

Includes the following types:

Type

Define

Key differences

Typical attributes / Examples

Water-Based Activities (Tours on the water)

Tours and activities take place on rivers, lakes, the sea, or underwater.

It's mainly related to water-based transportation/experiences.

Dragon boat, SUP paddling, scuba diving, cruise tours, coral viewing, night squid fishing.

Land-Based Activities (Tours on the ground)

The tours take place over land, ranging from urban to nature settings.

Transportation is primarily by road, providing access to attractions, trekking, and city tours.

City tour, food tour, cycling, forest trekking, visiting craft villages, train journey, jeep tour.

Air-Based Activities (Aerial Tours)

Activities/tours that take guests into the air, offering experiences from a high altitude.

It involves elements of adventure or sightseeing from above.

Hot air balloons, helicopters, paragliders, skydiving, ziplines

Special Activities (Combined Tours)

These tours are specialized, long-duration, themed, time-bound, or offer unique experiences.

It's possible to integrate various other elements, focusing on personalization or special moments.

Combo tours (food + activities + transportation), 2-day/1-night tours, sunset tours, fireworks tours, private tours for couples, sunrise/sunset tours, multi-day adventures.

Level 3 Details – Specialized Services/Service Style

This level of detail allows partners to clearly describe their style, characteristics, or target customer segment. This helps create a clear distinction between similar services.

In there:

  1. For Stays

    1. Resort

Resort type

Define

Key differences

Example / Typical Attribute

Beach Resorts

A beachfront resort focusing on beach experiences.

Having a private beach or being near the beach, beach amenities

Swimming in the sea, beach bars, water sports

Mountain Resorts

The resort is located in the high mountains, with cool air.

Nestled amidst tranquil mountains and nature.

Mountain views, trekking, cool climate.

Lake/Waterfront Resorts

Lakeside/Riverside/Waterfront Resort

Not at sea, but has water features.

Natural/artificial lakes, kayaking, fishing

Desert Resorts

The resort is located in a desert/arid region.

A unique experience, harsh nature.

Arabian-style camp, camels, starry sky

Forest/Jungle Resorts

Located in or near forests, with a rich ecological character.

Closely connected to nature, but may be difficult to access.

Wooden tents, cabins, trekking, survival

Island Resorts

Located on an isolated island/tourist island

Private island, requires travel by boat/ferry.

Pristine beach, privacy, floating villas

Luxury Resorts

The most luxurious resort, with opulent amenities.

5-star service, premium experience.

Butler, sea view room, fine dining restaurant

All-Inclusive Resorts

All-inclusive package including accommodation, services, and entertainment.

No extra charge for guests, convenient for families.

Buffet, minibar, show, shuttle service

Family Resorts

Suitable for families with young children.

Services and amenities focused on children.

Children's play area, family room, babysitter

Adults-Only Resorts

Only adults are accepted (usually 18+ or 21+).

A private, quiet space

The pool is quiet, and there are no services for children.

Romantic/Honeymoon Resorts

Designed specifically for couples and honeymooners.

Romantic ambiance, special service package.

Dinner by the sea, double tub, rose room

Business/Conference Resorts

There are facilities for organizing seminars and conferences.

Meeting rooms, business services, MICE events.

Projector, strong internet connection, office services.

Wedding Resorts

Specializing in on-site wedding planning.

There are wedding venues and all-inclusive packages available.

Outdoor wedding venue, catering services.

Wellness Resorts

Focus on holistic healthcare.

Integrating yoga, meditation, and nutrition.

Detox, yoga, extended wellness retreats

Adventure Resorts

Associated with extreme sports activities

There are activities like trekking, mountain climbing, ziplining, paragliding, etc.

Wild terrain, guided tours included.

Golf Resorts

There are private golf courses or integrated golf services.

Aimed at golfers, the course meets international standards.

Driving range, golf lessons, club rental

Fishing Resorts

Fishing services and areas are available.

Associated with rivers, lakes/seas that are rich in fish.

Equipment rental, private fishing area.

Diving Resorts

Serving customers who love scuba diving.

There is a professional diving center.

Providing diving equipment, diving tours, and diving instructors.

Eco-Resorts

Environmentally friendly, with a focus on sustainability.

Natural materials, energy efficient.

No plastic, wooden house, compost toilet.

Spa Resorts

There is a specialized spa offering relaxation services.

The focus is on body care.

Sauna, massage, skin treatments

Upstairs Resorts

Integrating legally operating casinos

Guests who come to visit and stay

Casino, nightclub, nightlife

Cultural Resorts

Strongly reflects local cultural style.

Architecture and services are linked to the region.

Traditional houses, ethnic dishes, traditional dances

Boutique Resorts

Small scale, unique design, personalized

Not mass-produced, possesses a unique aesthetic.

Under 50 rooms, art, unique design.

Safari Resorts

Combine overnight stay with wildlife experiences.

Near the national park, animal tours

Luxury tents, safari vehicles, and guides.

Historical/Heritage Resorts

Located within an ancient building/heritage structure.

Combining conservation with recreation.

Castles, French mansions, ancient traditional houses.

Many Resorts

Floating resort (on the water, lake, river, or sea)

A unique floating holiday experience.

Floating houses and bungalows on the water.

Sports Resorts

For guests who are passionate about sports/fitness.

There are sports fields, courses, and sporting events.

Tennis, swimming, gym, boxing, tournament

  1. Hotel

Hotel type

Define

Key differences

Typical attributes / Examples

Boutique Hotels

Small-scale hotels with unique designs and personalized service.

Private spaces with a clear concept, usually under 100 rooms.

Artistic style, local themes, personalized service.

Chain Hotels

The hotel belongs to a large, globally operating brand chain.

Standard procedures, clear brand, familiar to international customers.

Marriott, Hilton, IHG, Muong Thanh, Novotel, stable amenities.

Business Hotels

Serving business travelers, prioritizing central locations and business support services.

There are meeting rooms, strong internet, office services, and fast check-in.

Located near the administrative center and airport, with conference facilities.

Luxury Hotels

Luxury hotels with 5-star or higher-class service and design.

Luxurious ambiance, exquisite service, and complete personalization.

Suites, fine dining restaurants, luxury spa, 24/7 service.

Budget Hotels

Budget hotels with basic amenities, focusing on sleep and convenient locations.

There aren't many additional services, making it suitable for young travelers or those staying for a short period.

Prices under 1 million VND/night, small rooms, self-service.

Farm Hotels / Agritourism Hotels

The hotel is located within a farm, integrating an agricultural experience.

Connected with nature, they can participate in farming activities and animal care.

Homestay in the garden, picking vegetables, baking, feeding goats, living green.

  1. B&Bs & Inns


Type

Define

Key differences

Typical attributes / Examples

Free

The guesthouse features a distinct local style or traditional architecture.

Closely linked to regional culture, interior design and services reflect local identity.

Hoi An's traditional house, wooden furniture, cotton mattresses, and a country-style breakfast.

Head

Upgraded B&B with premium amenities and personalized service.

Despite its small size, the service reaches the level of a boutique hotel.

Luxury beds, marble bathrooms, à la carte breakfast in the room.

Rustic

A rustic guesthouse, blending seamlessly with nature, featuring raw, rustic interiors.

Utilizing natural materials, often found in rural or mountainous areas.

Wooden house, mud walls, no TV, near forest/mountains/rice fields.

  1. Campgrounds

Type

Define

Key differences

Typical attributes / Examples

Tent Sites

A designated area for setting up traditional tents; guests can bring their own or rent tents.

Basically, it's an experience close to nature, with minimal amenities.

Flat ground, free camping area, public restrooms, wood-burning stoves are permitted.

RV Parks

The area is designed for RV (Recreational Vehicle) parking and has electricity and water supply.

Providing tourist services with specialized vehicles and technical support.

Ample parking, electricity/water/sewage stations, shared amenities, suitable for long-term stays.

Glamping

"Glamorous Camping" – a high-end camping model with full hotel-like amenities.

Ready-made, beautiful, no preparation needed, geared towards vacationers.

Luxury canvas tent, real bed, private toilet, stylish decor, breakfast served in the tent.

  1. Motels

Type

Define

Key differences

Typical attributes / Examples

Budget Motels

A budget guesthouse with minimalist amenities, catering to basic sleeping needs.

Low-cost options are preferred, often located near smaller centers or suburbs.

Small rooms, old furniture, no additional services, private parking.

Roadside Motels

Located along national or highway routes, serving travelers who want to stop for the night.

Roadside location, easily accessible, no reservations required.

Direct access to the rooms from the parking lot, large signage, 24/7 service.

Extended Stay Motels

Provides long-term accommodation facilities, suitable for those staying for a few weeks or more.

Includes a kitchenette, work desk, and discounted weekly/monthly rates.

Microwave, mini-refrigerator, washer/dryer, flexible rental policy.

  1. Lodgings

Type

Define

Key differences

Typical attributes / Examples

Treehouses

Tree houses, built on or surrounded by forest trees.

Suspended/high design, connected to nature, with a wild and romantic feel.

Treehouse tents, raised wooden floors, open spaces, close to forests and mountains.

Unique Experiences

These unique and hard-to-categorize types of accommodation create a special impression.

Associated with innovative architecture, unusual themes, or unique settings.

Bubble houses, container houses, cave houses, bird's nests, bizarre concepts.

Many Hotels

Floating hotels, either movable or stationary, are a type of hotel that floats on the water.

Experience the feeling of floating on the water and being close to the aquatic nature.

Floating houses on the Mekong River, lake hotels, floating bungalows

Safari Lodges

Stay overnight and experience wildlife or nature reserves.

Near the national park, there are wildlife viewing tours.

Premium tents, safari jeep, local guide.

Forest Retreats

A tranquil sanctuary nestled in the forest, ideal for rest, meditation, and connecting with nature.

Away from the city, focusing on mental health.

Wooden cabin, yoga in the forest, meditation, detox, no phone signal.

Hunting Lodges

The lodge is located in an area where hunting is legal.

Rustic, traditional design, connected to hunting culture.

Wooden and animal-skin furnishings, usually near mountains/forests, catering to small groups, sometimes with hunting guides.

  1. Villas

Type

Define

Key differences

Typical attributes / Examples

Beachfront Villas

The villa is located right by the sea or has a direct sea view.

Priority is given to locations near the sea, with a private beach, or with easy access to the beach.

Infinity pool overlooking the sea, walking path to the beach, large terrace.

Mountain Villas

The villa is located in a hilly area, with views of the forest or valley.

The cool, quiet atmosphere is perfect for a nature-inspired retreat.

Balcony with mountain view, fireplace, wood and stone materials, close to trekking area.

Private Estate Villas

Independent vacation villas, typically large in size with private gardens, offer a high level of privacy and luxury.

Completely secluded, suitable for private groups or events.

Multiple bedrooms, private pool, kitchen, private butler, security, private parties in the villa.

  1. Houses

Type

Define

Key differences

Typical attributes / Examples

Studio Apartment

The apartment is small, with no clearly defined rooms, and features an open-plan layout integrating the bedroom, kitchen, and living room.

Minimalist design, small space, suitable for individual/short-term guests.

Under 40m², 1 bed, simple kitchen, private bathroom, reasonable price.

Penthouse Apartment

Apartments on the top floor of the building typically feature luxurious designs and panoramic views.

Large area, with a rooftop terrace, suitable for high-end guests.

Attic floor, large balcony, rooms with ample natural light, high-end furnishings.

Serviced Apartment

The apartment is fully furnished and includes hotel-like services (housekeeping, reception, etc.).

Suitable for long-term stays, offering a blend of freedom and convenient amenities.

Regular housekeeping, laundry service, 24/7 reception, weekly/monthly rentals available.

  1. Vacation Rental Houses

Type

Define

Key differences

Typical attributes / Examples

Beach Houses

Private houses located near the beach or in coastal areas are often used to cater to groups of vacationing tourists.

Private space, near the beach, often with a terrace/pool.

Sea view, private beach, outdoor BBQ area, large balcony, 2–4 bedrooms

Farmhouses

Private guesthouses located in farm or suburban areas, integrating nature and agricultural experiences.

The countryside atmosphere is perfect for families and guests who enjoy green getaways.

A house with a tiled roof, a vegetable garden, an animal enclosure, a wood-burning stove, surrounded by fields/mountains.

Urban Lofts

A detached house or open-plan apartment in an industrial style, located in a large urban area.

High ceilings, open-plan design, with an artistic/modern feel.

Cement floors, exposed ceiling structure, open space, close to the city center, suitable for groups of young people.

  1. Castles

Type

Define

Key differences

Typical attributes / Examples

Historic Castles

The castle has been preserved in its original state or restored to its original form, retaining its architecture, interior, and historical spirit.

The focus is on the heritage and cultural experience, with no major structural alterations.

Original stone walls, antique beds, candle holders, portrait paintings, ancient corridors.

Modernized Castles

The castle has been renovated with modern amenities but still retains its ancient architectural framework.

Experience luxury and comfort in a royal setting.

Heating system, elevator, luxurious bathroom, smart TV in the dome-shaped room.

  1. Hostels

Type

Define

Key differences

Typical attributes / Examples

Capsule

Mini sleeping pods (sleeping compartments), separating each individual with a box/cocoon-like design.

More private than a dorm, still affordable, modern, and space-saving.

Each sleeping compartment has its own curtain/door, power outlet, reading lamp, and separate common area.

Dormitory

Dormitory rooms, with multiple bunk beds, often share common amenities.

Lowest cost, maximized shared space.

4–12 beds/room, shared bathroom, individual lockers, backpacker/child travelers.

Super Offices

Private room in the hostel, but still shares some amenities with other guests.

For those who want more privacy than a dorm but still want the hostel atmosphere.

Private double/single rooms, shared kitchen/living room, lower price than hotels, suitable for couples or digital nomads.

  1. Cabin Vacation Rentals

Type

Define

Key differences

Typical attributes / Examples

Log officers

Traditional wooden houses are constructed from round tree trunks or sawn timber, and are often found in forests, mountains, or rural areas.

Classic, simple style, close to nature, suitable for natural relaxation.

Natural wood, fireplace, sloping roof, near a lake or forest, cozy space.

Luxury Clients

The cabin features a more luxurious and modern design, retaining the natural wood element while offering a full range of high-end amenities.

For discerning customers seeking a "rustic luxury" experience.

Jacuzzi, mountain/lake view, modern kitchen, high-end leather/wood interior, integrated smart home system.

Off-Grid cabins

The cabin is not connected to the public electricity/water system and operates independently (self-generating electricity, filtering water, isolated).

Experience "detachment from technology," living a minimalist, independent life.

No Wi-Fi, solar-powered, compost toilet, nestled deep in the forest or mountains, ideal for a technological retreat or detox.

  1. For Activities

    1. Activities

Type

Define

Key differences

Typical attributes / Examples

Nature & Parks

Activities involving exploring nature, parks, and ecological landscapes.

Focus on open, natural spaces that don't require much guidance.

National parks, nature reserves, botanical gardens, mangrove forests, ecological lakes

Sights & Landmarks

Visit famous destinations that hold cultural, historical, and symbolic value.

Associated with national/regional architectural works, monuments, and symbols.

Churches, monuments, fortresses, temples, lighthouses, old town

Museums

Activities involving exploration and information gathering within a specialized exhibition space.

Related to education, archiving, usually indoors.

History museums, art museums, science museums, ethnography museums, private museums

Outdoor Activities

Outdoor activities that involve physical activity or relaxation.

No specific location restrictions, movement requirements, or spatial interaction requirements.

Hiking, kayaking, cycling, outdoor yoga, picnicking

Classes & Workshops

Short-term learning activities, hands-on skill-building or craft experiences.

Guided tours, usually in small groups, offer an authentic local experience.

Learn to cook, pottery, painting, coffee making, and participate in a conical hat making workshop.

Adventure Activities

Activities that involve risk, sports, or physical or mental challenges.

Requires adrenaline, special equipment, or challenging terrain conditions.

Mountain climbing, zipline, scuba diving, ATV, paragliding, bungee jumping, speleology

Gian Casinos

Gambling and games of chance activities in licensed environments.

Available only in areas permitted by law, for adults only.

Casino, slot machine, poker, blackjack, VIP player club

  1. Shopping

Type

Define

Key differences

Typical attributes / Examples

Jewelry Shop

The store specializes in high-end or handcrafted jewelry.

Focus on high-value products with exquisite designs.

Gold, silver, precious stones, pearls, and indigenous jewelry.

Department & Chain Store

A chain shopping center or department store offering a wide variety of goods.

Large scale, popular brand, serving the mass market.

Aeon Mall, Vincom, Lotte Mart, Uniqlo, Zara

Convenience Stores

Small shops, open for long hours, providing quick access to essential goods.

Convenient service for tourists or local residents.

7-Eleven, Circle K, GS25, FamilyMart

Antique Stores

A shop selling antiques or rare collectibles.

Focus on unique historical or artistic value.

Antique ceramics, old paintings, clocks, old coins.

Malls

A large, multi-story shopping mall with a wide variety of brands and services.

Combining multiple shops, restaurants, and entertainment venues into one space.

Landmark 81, Saigon Centre, Vincom Mega Mall

Local Markets

Traditional markets, local markets, places for trading local goods.

Local atmosphere, negotiable prices, cultural experience.

Ben Thanh Market, Dong Xuan Market, Hoi An Night Market

Airport Shops

The shops are located inside the airport, serving passengers during their journey.

Higher prices, duty-free sales, or tourist souvenirs.

Duty-free shops, souvenir shops, and regional specialties.

Factory Outlets

The store sells clearance or discounted items directly from the manufacturer.

Cheaper than market price, genuine brand.

Adidas outlet, Nike outlet, Levis, Coach Factory Store

Shopping Tours

Organized shopping tour

Includes tour guide, transportation, and selected destinations.

Floating market tour, specialty shopping tour, handicraft village tour.

Fashion Shows & Tours

Experience local fashion, including shows or backstage tours.

Focus on design, art, and branding.

Ao Dai fashion show, fashion workshop, meet local designers.

Gift & Specialty Shops

The shop specializes in souvenirs, handicrafts, and unique local specialties.

This product is highly personalized and suitable as a gift.

Hand-carved wooden items, silk scarves, products made from natural materials.

Art Galleries / Art Studios

A space for displaying and selling works of art.

Focus on painting, sculpture, and design – often with their own distinct artists.

Oil paintings, private gallery, craft studio

  1. Travelers Resources

Type

Define

Key differences

Typical attributes / Examples

Visitors Centers

Local tourism information and support center

An ideal starting point for getting maps and itinerary advice.

City tourist information center, tourist information kiosk

Library

Public or private libraries are open to visitors.

Learning space, internet access, cultural exploration.

National Library, local library, university library

Conference & Convention Centers

A center for organizing large-scale conferences, seminars, and exhibitions.

Serving MICE (Meetings, Incentives, Conferences, and Exhibitions) clients and corporate events, with facilities to support conferences.

SECC, Hanoi International Exhibition Center, specialized exhibition

Airport Lounges

Premium waiting area at the airport, serving business/high-class passengers.

Comfortable, private, and relaxing service while waiting for your flight.

Vietnam Airlines Lotus Lounge, Business Lounge, buffet service & restrooms

Embassy & Consulate

National diplomatic missions, citizen support, and visa services.

Regarding paperwork, legal matters, and protection of foreign citizens.

French Embassy, US Consulate in Ho Chi Minh City

Police Station

Police station, security contact point and loss reporting location

Emergency assistance, legal procedures, reporting.

Police station near the tourist area.

Hospital

General or specialized hospitals, providing inpatient and outpatient treatment.

Fully equipped with medical facilities, emergency services, and examination rooms.

Bach Mai Hospital, FV Hospital, Vinmec, Family Medical Practice

Medical Center / Clinic

Smaller-scale medical facilities that provide basic healthcare and do not require hospitalization.

Suitable for quick check-ups and tourists with basic needs.

International clinic, dental clinic, tourist clinic

Medical Exchange

A place for cultural exchange, language exchange, or local community activities.

Connected to interactive experiences and learning from the local people.

Cultural workshops, Vietnamese language classes, volunteer activities

Post Office

The post office supports sending letters, parcels, and domestic/international express delivery.

Logistics support for long-stay guests, gifts, and documentation.

Central Post Office, International Delivery Service

Miss

Rental services (motorcycles, cars, equipment, etc.) for tourists.

Freedom of movement, control over your journey.

Motorbikes, bicycles, self-drive cars, and camping equipment for rent.

ATMs & Banks

Basic cash withdrawal and financial transaction system for tourists.

Cash assistance, currency exchange, international banking.

International ATMs, major banks, currency exchange points, internet banking.

  1. For Entertainment & Events

    1. Amusement & Theme Parks

Type

Define

Key differences

Example / Typical Attribute

Roller Coasters

Roller coasters with winding tracks and high speeds.

Highly exciting, height limit, adrenaline

Steel roller coasters, wooden roller coasters, 360-degree loop roller coasters

Ferris Wheels

The large Ferris wheel rotates slowly, offering panoramic views from above.

Gentle, suitable for all ages.

Giant Ferris wheel, enclosed cabin, 360° view.

Carousels

The carousel, with its smooth circular motion.

Gentle, suitable for young children and families.

Carousel horses, fairytale music, decorative lights

Bumper Cars

Electric bumper cars with free-range control in restricted areas.

Fun, interactive group activities, suitable for teenagers.

Mini cars, safety cushions, gentle collision games

Drop Towers

The game involves dropping the player from a great height, creating the sensation of freefall.

Thrilling, height restrictions, not for those afraid of heights.

Vertical tower, seats around an axis, sound effects

Swing Rides

The swing chair is suspended by ropes and moves in a circle.

Moving rhythmically, suspended in mid-air.

Flying swing, double rope swing, high-level rotating swing

Haunted Houses

Haunted House: A chilling experience with stunning light and sound effects.

Horror, role-playing themes, often involving slow walking or driving.

Zombies, darkness, sudden sounds, a labyrinth.

Simulators and 4D Experiences

A motion simulation game combining virtual reality effects.

Combining images, movement, water, wind, and shaking.

4D movies, virtual flights, simulated racing.

Arcade Games

Indoor interactive arcade/entertainment area

Focuses on fast reflexes and scoring points.

Racing, shooting, rhythm dancing, slot machines

Carnival Games

Folk festival games in the form of challenges – luck – skill

Winning prizes, common in festivals.

Ring toss, ball shooting, fishing, whack-a-mole

Photo Services

Photography services at tourist attractions or game sites.

Preserving memories, often incorporating facial recognition technology.

Automatic camera, staff taking photos while riding the roller coaster.

Themed Rides

The game is based on a movie theme, fairy tale, or brand.

Focus on immersive experiences.

Harry Potter ride, Jurassic Park adventure

Dark Rides

The game takes place indoors in the dark, with players moving by vehicle or train through set environments.

It has clear lighting and sound effects, and a distinct theme.

Pirate journey, exploration of ancient Egypt, and space.

Water Rides

Water games or a combination of water, boats, and slides.

Usually wet, cool, suitable for playing in hot weather.

Water slides, water jets, laser water jets

Play Areas and Playgrounds

Free play area for young children

No height requirement, high safety, supervised.

Softball, ball pit, slide, seesaw

Parades

Themed parade with floats, mascots, music, and dance.

Organized at specific times, attracting large audiences.

Disney parade, Carnival mascot parade

Live Performances

Live performances: music, dance, circus acts, short plays in the park.

According to the fixed performance schedule

Animal circus, cartoon dances, live outdoor music.

Character Meet and Greets

Meet famous characters in the park (mascots, costumes).

Direct interaction, photography, personal experience.

Meet the princess, the superhero, and the minions.

Fireworks and Nighttime Spectaculars

A light, sound, and fireworks display in the evening.

End the day with a strong visual impact.

Fireworks, laser light show with background music.

  1. Water Parks

Type

Define

Key differences

Example / Typical Attribute

Wave Pools

Artificial wave pool simulating a real sea

The intensity of the sensation varies depending on the wave, making it suitable for the whole family.

The lake is wide, the waves are cyclical, and life jackets are mandatory.

Lazy Rivers

The artificial river flows slowly, and players lie floating on inflatable rafts.

Gentle relaxation, suitable for all ages.

The river around the park, twin pontoons, tropical landscape.

Water Slides

Water slides with varying heights, speeds, and shapes.

Thrilling, suitable for teenagers and older.

Spiral slides, enclosed tube slides, high-speed tubes

Splash Pads and Playgrounds

Water fountain and water play area for young children.

High safety, non-slip floor, no swimming skills required.

Water column, mini fountain, soft slide, pouring water bucket.

Tube Rides

The water game uses large inflatable rafts to slide down from a height.

It can be played solo or in pairs, often in combination with a water slide or a strong current.

Double/triple raft, large tube slide, unexpected turns.

Surf Simulators

The stationary surf simulator creates a reverse current for surfing practice.

For those who enjoy challenging their skills, limited number of players per turn.

FlowRider, mini slide-out board, technical support staff

Jacuzzis and Hot Tubs

Hot tubs with bubbling water are usually located separately in parks.

Relaxation for adults, no playing – just soaking.

Round tub, warm water 38–40°C, hydro-massage chair

Children's Pools

The pool is shallow, small, and safe for children.

Shallow depth, with a supervisor, equipped with buoyancy aids.

Pool 30–60cm in diameter, with a mini slide and floating toys.

Cabanas and Loungers

Private resting, shaded area for rent.

For guests who want to relax between activities.

Bed, fan, minibar, in-room service.

Swimwear and Accessory Shops

The shop inside the park sells swimwear, towels, goggles, floats, etc.

Serving unexpected needs, assisting customers who have forgotten their belongings.

Swimsuit, sunscreen, waterproof bag, plastic sandals

  1. Zoos

Type

Define

Key differences

Example / Typical Attribute

Animal Exhibits

Animal exhibits organized by species, habitat, or theme.

The traditional observational experience, the core of every zoo.

Open enclosures, simulated natural environments, and accompanying educational information.

Daily Animal Feedings

The animals are fed at fixed, public times.

Attract viewers to interact live, creating daily highlights.

Now it's time to feed the lions, the crocodiles snap at the bait, and the birds eat the fruit.

Animal Encounters

Close-up experiences: touching, feeding, and taking photos with animals.

Restrictions may apply based on duration and audience (often with supervision).

Hugging a red panda, riding a camel, feeding birds in your arms.

Guided Tours

Guided tours – providing in-depth knowledge

By small groups, by theme, or after hours.

Night tour to observe nocturnal animals, behind-the-scenes tour of elephant care.

Educational Programs

Educational activities for children, students, or families.

Organized into classes, sessions, or group interactions.

"Zookeeper for a Day" class, a workshop on the living environment.

Conservation and Research Programs

The program focuses on animal conservation and research, and introduces the public to conservation efforts.

Crucial social messaging and environmental education

Introducing rare animals and wildlife rehabilitation areas.

Children's Zoo or Petting Areas

A dedicated area for young children, allowing interaction with gentle animals.

High safety level, gentle interaction, often includes farm animals.

Dairy cows, goats, sheep, rabbits, chickens; open pens, guide assistance.

Play Areas and Walking Trails

The playground and walking paths are integrated with nature – helping to extend the duration of the experience.

No animals, but it enhances the overall experience.

Outdoor exercise area, park trails, picnic space

Moving Experiences and Rides

Games or means of transportation to assist with sightseeing

Increased appeal – suitable for families and young children.

Zoo sightseeing train, cable car, mini safari carousel


  1. Aquariums

Type

Define

Key differences

Example / Typical Attribute

Aquatic Exhibits

The marine life exhibition area features tanks that simulate their natural habitats.

A basic observational experience, typical of any aquarium.

Coral reef tank, freshwater aquarium, deep-sea tank

Touch Tanks and Interactive Exhibits

The open tank allows for hands-on interaction with the docile creatures under supervision.

Direct, safe interaction, especially appealing to children.

Touch starfish, sea urchins, stingrays; touchscreen simulates the ocean.

Diving Shows and Demonstrations

Live diving demonstrations – including feeding, instruction, and underwater interaction.

Create visual focal points – often on a fixed schedule.

Divers feed sharks and perform underwater bubble shows.

Behind-the-Scenes Tours

A behind-the-scenes tour of the aquarium's operations, including the technical room and the animal care area.

Detailed guidance, increased understanding of technology and conservation.

Tour of the water purification plant, the biological treatment facility, and the logistics area.

Educational Talks and Presentations

A talk and presentation on marine life, habitats, and scientific topics.

Often accompanied by observation or interaction.

Presentation about sharks, screening of a short film, Q&A with a biologist.

Conservation Programs

Activities related to the promotion or practice of marine conservation.

Conveying a social, environmental, and educational message.

Sea turtle conservation exhibition, campaign to reduce ocean plastic

Special Exhibitions

Temporary exhibition or event area with a specific theme.

They change with the seasons or holidays, and are highly unique.

The exhibitions "Deep Sea & Bizarre" and "Amazon Giant Fish"

Sleepovers and Overnight Adventures

An overnight aquarium experience is available for small groups or children.

Rare, unique, educational, and adventurous.

Sleep next to a shark tank, enjoy a private overnight tour with games and storytelling.

Penguin, Seal or Dolphin Encounters

Interact individually with the aquarium's representative mascots.

Close up to them, you can feed them, take pictures, and watch their private performances.

Take photos with seals, pet penguins, feed dolphins.

  1. Safari

Type

Define

Key differences

Example / Typical Attribute

Game Drives

Guided off-road vehicle tours through wildlife reserves.

Most commonly, observe animals from a safe distance.

A convertible 4x4 vehicle, driving along a route to observe lions, giraffes, and rhinos.

Walking Safaris

Guided walking safari: Discover nature and small animals up close.

High level of interaction, requiring physical fitness and discipline.

Observe animal footprints, learn about plants, meet antelopes and mongooses.

Night Safaris

Night safari, using headlights to observe animals active at night.

Rarely seen during the day, it evokes a sense of discovering a mystery.

Observe cheetahs, owls, honey badgers, and nocturnal animals.

Bird Watching Safaris

Safari focuses on observing and classifying bird species.

Suitable for nature lovers who often use binoculars.

Flamingos, eagles, storks, wild ducks, rare bird nests

Photography Safaris

Safari designed specifically for photographers – more flexible stop times.

Specialized vehicle, prioritizing good shooting angles, and providing equipment support.

The vehicle has a camera mount, offers breeding season tours, and includes an expert guide.

Boat Safaris

Go on a boat safari along a river or lake to observe aquatic animals.

Focus on animals living near the shore, flexible routes.

Light boats, motorboats, encounters with crocodiles, hippos, and waterbirds.

Horseback and Camel Safaris

Safari by horse or camel – a traditional, environmentally friendly mode of transportation.

Natural approach, noise-free, suitable for dry or grassland terrain.

Riding horses to watch antelopes and camels cross the desert, a pristine experience.

  1. Nightlife

Type

Define

Key differences

Example / Typical Attribute

Nightclubs / DJ

Electronic music club with live DJs and a vibrant dance floor.

Upbeat music, young customers, activities last until late at night.

EDM club, international DJs, powerful lighting and sound system.

Bars Pubs Clubs

A traditional drinking space, possibly with soft music or a DJ.

Popular, accessible, and diverse

An English-style pub, a modern cocktail bar.

LGBTQIA+ Clubs

The club serves the LGBTQIA+ community, is friendly, and offers a diverse range of programs.

A safe, creative environment with drag shows or themed nights.

Queer club, pride nights, gender-inclusive bar

Jazz Clubs & Bars

A bar featuring live jazz performances or a selection of featured music.

Suitable for adults who appreciate deep, soulful music.

Live saxophone music, classic bar, cozy lounge chairs.

Acoustic Nights

A relaxing acoustic music night at a café or small bar.

A sophisticated experience, often performed live.

Live guitar, raw vocals, a relaxing atmosphere.

Country & Western Bars

American Western-style bar, country music, wooden floor, cowboy attire.

Cultural characteristics may include line dance.

Country music, canned beer, group dance floors.

Blues Clubs & Bars

A performance space for traditional or modern blues music.

Focus on vocal quality, instrumentation, and emotion.

Electric guitar performance, powerful vocals, low lighting.

Piano Bass

A bar with live piano performances and interactive song request sessions.

Classic, romantic, intimate style

Soundtrack, request for a love song, candlelit setting.

Wine Bars

The restaurant specializes in fine wines and delicate light snacks.

Targeting customers who appreciate luxury experiences.

Tasting flight, international wines, cheese & cold cuts

Cigar Bars

This bar specializes in serving cigars, paired with spirits.

For adult male customers, gentlemanly style.

Cuban cigars, premium whiskey, leather chairs, private rooms.

Karaoke Bars

Karaoke bars, which can offer private rooms or open-air stages.

Highly interactive, suitable for groups of friends.

VIP private rooms, group karaoke, late-night food service.

Speakeasies Bars

Hidden bar, secret design – a reimagining of the Prohibition era in America.

Private space, unique experience.

Secret entrance, handcrafted cocktails, dim lighting.

Rooftop Bars

The bar is on the top floor, with city views, perfect for evenings and sunsets.

A luxurious experience, ideal for couples or groups of friends.

Skyview bar, signature cocktails, relaxing DJ.

Whiskey / Beer Gardens

Outdoor seating area, serving draft beer, whiskey, and light snacks.

Socializing is a relaxed atmosphere, often accompanied by music or games.

Garden area, long group tables, craft beer.

Pool Parties

Pool parties, featuring lively music, drinks, and swimming.

Summer, resort or rooftop pool, young guests

DJ, inflatable floats, bikinis, outdoor cocktails.

Glow Parties

Ultraviolet light show, glow-in-the-dark paint, neon outfits.

Festive atmosphere, electronic music, often with a theme.

UV light, body paint, flares

Boat Parties

Party on a yacht or ship, combined with river/sea travel.

Mobile, unique, limited guests.

Saigon night cruise, DJ on deck.

Underground Parties

"Secret" parties are often held in warehouses or industrial spaces.

Unconventional, underground, techno/house style

Hidden location, private invitation, dark space, minimal

Night Beach Parties

Beach party at night, bonfire, music, cocktails.

Free-spirited, romantic, nomadic style.

Campfire, lanterns, fire dancing, barefoot dancing

Dark Dining

Experience dining in complete darkness – a stimulation for the senses.

Rare, challenging, and emotionally stimulating.

Eating in a dark room, with no visible waiter.

Social Clubs

Membership clubs, often with their own rules, foster a high-level community connection.

Not just for entertainment, but also for networking.

Wine club, cigar club, businessmen, art club

  1. Entertainment Centers

Type

Define

Key differences

Example / Typical Attribute

Laser Tag Arenas

Laser shooting arena simulates combat in a dark environment with lighting effects.

Highly competitive, combining physical activity and tactics.

Team shooting, simulated maps, uniforms & sensor equipment.

Arcade Games

Electronic and mechanical games, ranging from traditional to modern, are available.

Focus on scores, operational skills, and appeal to all ages.

Racing games, claw machines, Dance Dance Revolution, ball shooting, gift ticket exchange.

Indoor Skydiving

Experience simulated parachute jumping in a vertical wind tunnel, no airplane required.

The feeling of weightlessness is safe and appealing for both adults and children.

High-speed wind tunnel, accompanying instructor, helmet, in-flight photography.

  1. Gaming Services

Type

Define

Key differences

Example / Typical Attribute

Video Game Lounges

An indoor entertainment space where guests can play console or arcade games in a relaxed environment.

Focus on the social experience – as comfortable as a living room.

Sofa, big screen, PS5/Xbox console, drink combo.

Board Game Cafes

This cafe specializes in serving both traditional and modern table games.

Friendly, community-oriented, and highly interactive in real life.

Monopoly, Uno, Settlers of Catan, with a game instructor.

Tabletop Role-Playing Games (D&D Sessions)

Group role-playing activity with a narrator (Game Master), using maps, dice, and characters.

The gameplay spans an extended campaign, requiring imagination and teamwork.

Dungeons & Dragons, Pathfinder, weekly play sessions

Esports Tournaments

Professional or semi-professional gaming tournaments, with live spectators or online streaming.

Highly competitive, organized according to a specific schedule, with prizes.

League of Legends, Valorant, community or school tournaments

PC/Console Gaming Stations

A timed PC or console gaming station with high-configuration equipment.

Individual or small group, focused gaming space

Gaming PC, 144Hz monitor, headphones, ergonomic chair.

  1. Family-Friendly Activities

Type

Define

Key differences

Example / Typical Attribute

Children's Play Centers

Indoor or outdoor play centers for children, featuring both physical and intellectual games.

A safe, age-appropriate space that allows children to move freely.

Ball pit, slide, LEGO building area, sand play area, soft exercise area

Puppet Shows

Puppet shows or hand puppet/rod puppet performances for children and families.

Traditional approach, storytelling through images and movement.

Vietnamese water puppetry, hand puppets based on fairy tales, mini theater.

Storytelling Sessions

Live storytelling sessions, often held in libraries, parks, or community events.

It fosters emotional connection, language development, and imagination in children.

Telling picture stories, illustrating scenes, and interacting with children through questions.

Science and Discovery Centers

An interactive education center where children can explore science through games and experiments.

Learning through play, hands-on experience, often with separate areas for different age groups.

Giant Hand, Mini Experiment Station, Space Zone, Natural History Zone

Petting Zoos

A child-friendly close-up area for children.

Children can touch, feed, and learn how to care for animals.

Goats, sheep, rabbits, ducks, and donkeys – with restrooms and guide assistance.

Family Movie Nights

Family-friendly movie screenings, shorter durations, and selections of films suitable for young children.

Relaxing atmosphere, early screening time, possibility of outdoor screening.

Animated films, family combo tickets, picnic areas, or mini-cinemas.

Treasure Hunts / Scavenger Hunts

A treasure hunt or finding object game based on clues in a park, museum, or shopping center.

Develop critical thinking skills, engage in light exercise, and strengthen family bonds.

Find dinosaur symbols in museums, piece together map fragments, and decipher simple codes.

  1. Sports and Physical Games

Type

Define

Key differences

Example / Typical Attribute

Bubble Soccer

In football, players wear inflatable balls that wrap around their bodies, allowing for comfortable contact and movement.

High in fun, full-body exercise, suitable for groups.

5 vs 5 on artificial turf, falling down doesn't hurt, more laughter than goals.

Footgolf

Combining football and golf – shooting a ball into a hole on a golf course.

No golf skills required, just light outdoor exercise.

Mini golf course, size 5 ball, scoring is the same as golf.

Pickleball

A hybrid sport combining elements of tennis, table tennis, and badminton – played on small courts with rackets and plastic balls.

Suitable for all ages, easy to learn, fast pace.

A distinctive racket, played in pairs, popular in the US and Asia.

Table Tennis

Table tennis, played indoors with a low net and lightweight rackets.

Common, requires quick reflexes.

Doubles and singles competitions are popular at playgrounds and schools.

Pool / Billiards

The game of billiards played with sticks on a table with holes – many variations (8 balls, 9 balls, etc.)

Focused, tactical, suitable for bars or lounges.

Billiard room, standard tables, individual or match play.

Darts

Throwing darts at a scoreboard requires accuracy and strategy.

Popular in bars, suitable for playing in small groups.

Laws 301 and 501; electronic scoreboard, automatic scoring system.

Axe Throwing

Throwing axes at round wooden targets, similar to darts but using real weapons.

Novel experiences often require safety training.

The throwing area is blocked, the coach is on duty, and the game is played for points.

Shuffleboard

Push the disc into the designated area – on a large floor (floor shuffleboard) or wooden table (table shuffleboard)

Gentle, highly tactical, suitable for all ages.

Long course, putter, individual or team play.

Mini Golf / Miniature Golf

Miniature golf course with creative obstacles – perfect for families and young children.

Relaxed entertainment, no professional skills required.

Miniature castles, spiral bridges, animals, neon lights.

Shooting Ranges

Shooting range – from real guns to air rifles or simulators.

Safety requirements often include age restrictions.

Handguns, rifles, VR gun simulators, with trainers.

Bowling Alleys

Bowling rink – throw the ball into pins lined up at the end of the lane.

Popular with groups of friends, for birthday parties, and competitions.

10-pin bowling pin, automatic scoring, colored lights for nighttime use.

Trampoline Parks

Trampoline park – the entire floor is covered with springs for jumping, bouncing, and somersaulting.

Releasing energy, suitable for children and teenagers.

Freefall jumping area, dodgeball game, climbing wall

Go-Kart Racing Tracks

Small kart racing track – medium speed, safe, and highly entertaining.

The competition is gentle, with age-based rankings.

Single car, double car; time trial, lap race

Sports Complexes

The sports complex offers multiple sports simultaneously – tennis, badminton, football, swimming, etc.

Suitable for large groups, events, and intensive training.

Multipurpose court, swimming pool, gymnasium, professional coaches

  1. Experiential Fun

Type

Define

Key differences

Example / Typical Attribute

Outdoor Movie Screenings

Outdoor movie screenings, usually in parks, beaches, schoolyards, or rooftops.

Relaxing atmosphere, perfect for a picnic.

Family cartoon screening, bring your own chairs/picnic, popcorn and drink combo.

Movie Theaters

Traditional movie theaters with large screens and surround sound.

Indoor space, standard cinematic experience.

IMAX, 4DX, early screenings, dubbed/subtitled films.

Drive-In Theaters

Drive-in movie theaters, often combined with light refreshments, offer a variety of outdoor entertainment options.

Retro style, private, and deeply rooted in American culture.

Parking available for movie viewing, in-car service, FM radio.

Maze Experiences (Corn Mazes, Mirror Mazes)

The maze game – a challenge of orientation in a specially designed space.

Challenging and fun, suitable for groups.

Mirror maze, corn maze, day or night

Live Action Role-Playing (LARP)

A role-playing game with real-life costumes, complete with setting, rules, and acting.

Fully immersive role-playing interaction, requires costumes/props.

LARP historical, fantasy, zombie run, simulated war

Story-Based Adventure Experiences

Experience a story-driven adventure where guests take on the role of a character in a simulated setting.

It's a dramatized, exploratory, and light puzzle game.

Escape the fortress, search for artifacts, and rescue the hero.

Escape Flights

Time-limited puzzle room – players must find clues to escape.

Intellectual focus, teamwork, and a clear storyline.

Haunted room, treasure theft, deciphering science fiction.

Mystery Events

The event is structured like a fictional case – players investigate and decipher the suspect.

An immersive role-playing experience like a "murder mystery dinner".

Detective Party, a decade-themed event, with supporting actors.

  1. Educational Fun

Type

Define

Key differences

Example / Typical Attribute

Puzzle / Logic Game Workshops

Group activities or classes where participants solve puzzles and practice logical thinking.

Intelligence, discovering patterns, improving analytical reflexes.

Rubik workshop, group Sudoku, mini logic escape, math puzzles

Trivia Nights

Themed quiz nights are usually held in cafes, bars, or open-air venues.

Highly social, suitable for groups of friends or regulars.

Trivia about movies, music, general knowledge, teamwork.

Quiz Shows

A quiz competition in the form of a television or stage program, with a host.

More professionally organized than trivia night, with a higher performance element.

Quizzes in the style of "Who Wants to Be a Millionaire," school competitions, and community arts events.

Coding and Robotics Camps

Summer camps/courses that teach programming and robotics – usually for children or teenagers.

Focus on STEM, long duration, project-based learning.

Scratch programming, Arduino control, mini robot racing.

Language or Skill Learning Games

Game-based language learning or soft skills development through gamification.

Combining games and learning, easy to understand, suitable for all ages.

English learning games using flashcards, French-speaking role-playing games, teamwork skills development through group challenges.

  1. Interactive Technology Experiences

Type

Define

Key differences

Example / Typical Attribute

Augmented Reality (AR) Games

The game incorporates augmented reality – players interact with digital content in a real-world setting.

Interaction via phone, AR glasses, or exhibition space.

Catch Pokémon, explore AR museums, and hunt for treasure through the camera.

Hologram Experiences

Realistic 3D stereoscopic projection – interactive or live presentation possible.

A unique visual experience, often used in performances, fairs, and museums.

Hologram artists, flying products, virtual cartoon characters

Drone Racing

High-speed drone racing through obstacles – you can be a spectator or participate in controlling the drone.

High-tech sports, requiring driving skills.

FPV racing track, outdoor or indoor racing, drone viewing angle goggles.

Interactive Light Shows

Digital light displays incorporate interactive elements from the viewer or sensors.

Visually striking, often held outdoors or as part of a festival.

Interactive LED screen, showing light effects that synchronize with the movement of the audience.

3D Printing Workshops

A class or hands-on experience using a 3D printer to create real objects.

Technology education, suitable for both children and adults.

Cartoon characters, miniature components, bracelets, model kits.

Virtual Reality (VR) Experiences

A fully immersive virtual reality experience using VR glasses – users interact within a simulated environment.

Deep role-playing, popular in gaming, virtual travel, education.

VR shooting games, space travel, virtual exhibitions, VR meditation.

  1. Concerts & Shows

Type

Define

Key differences

Example / Typical Attribute

Holes

Stage space for performing plays, musicals, operas, or dances.

Focusing on theatrical arts, the content usually follows a play/script.

Ho Chi Minh City Theatre, Hanoi Opera House, Broadway, traditional opera.

Performances

Non-verbal or non-fixed genre performing arts – could include dance, light shows, martial arts.

Diverse forms, with an emphasis on visual and emotional appeal.

Contemporary dance performance, light mapping show, folk dance.

Concerts

A live music performance, featuring singers, bands, DJs, or orchestras.

It has a high entertainment value, focusing on live sound.

Live shows by singers, EDM festivals, outdoor concerts.

Comedy Clubs

Stage performances include stand-up comedy, skits, and situational comedy.

Creates laughter, high interaction, and a friendly atmosphere.

Stand-up comedy about life, mini comedy stage, open mic

Dinner Theaters

Combining artistic performance and dining – guests can watch a show while enjoying dinner.

All-inclusive experience, luxurious or traditional style.

Hue folk show + royal cuisine, cabaret restaurant, musical theater combined with set menu.

Symphonies

Chamber music or symphony performed by a professional orchestra.

Classical, formal music requires a specific setting.

National Symphony Orchestra, Piano Concerto, European Classical Music

  1. Events

Type

Define

Key differences

Example / Typical Attribute

Cultural Events

An event showcasing and celebrating cultural identity – from traditional to contemporary.

Focus on national culture, heritage, traditional or contemporary art.

Ao Dai Festival, Hue Culture Week, Independent Film Festival

Religious Practices

Events related to religious or spiritual life – public or with limited participation.

It has spiritual elements, often based on the lunar/solar calendar and regional customs.

Buddha's Birthday, Yen Tu pilgrimage, Christmas, palanquin procession

Music Festivals

A large-scale music festival – bringing together numerous artists, stages, and outdoor activities.

Multi-day programs, often including camping, combine camping and culinary experiences.

Ravolution, Monsoon Music Festival, EDM festival, outdoor indie music

Exhibitions

Exhibition – a display of products, art, ideas, technology, or history.

Highly educational/visually appealing, often held in theaters, museums, and shopping malls.

Art exhibitions, architecture exhibitions, technology exhibitions (TechFest)

Food & Drink Festivals

Food festivals – celebrating the food, specialties, or drinks of a particular region, country, or theme.

Focus on the taste experience, often accompanied by demos and community activities.

German Beer Festival, Vietnamese Spring Roll Festival, Food Night Market, Coffee Week

Sporting Events

A sporting event with live competition or exhibition, ranging from amateur to professional levels.

Competitive, highly entertaining, and promotes community bonding.

Marathon race, boxing match, football game, outdoor swimming competition

Fireworks Shows & Seasonal Fireworks

Fireworks displays – usually held during major holidays or special cultural and tourism events.

A unique visual experience, linked to a memorable moment or celebration.

New Year's Eve Countdown, Da Nang Fireworks Festival, National Day September 2nd

  1. Massage Services

Type

Define

Key differences

Example / Typical Attribute

Swedish Massage

The most basic massage technique involves gently stroking and rubbing the entire body.

Relaxing, suitable for first-time massage users.

Light moisturizing oil, soothing music, gentle stretching

Deep Tissue Massage

Deep tissue massage penetrates the muscle and connective tissue layers to relieve tension and body aches.

High pressure, used for areas of muscle stiffness or chronic pain.

Massage tense neck, back, and shoulders using elbows and hands.

Hot Stone Massage

Using hot stones placed on acupressure points combined with traditional massage techniques.

Deep, relaxing effects combined with thermal energy.

Hot basalt stones, arranged along the spine, are used for people suffering from prolonged fatigue.

Aromatherapy Massage

Combining gentle massage and natural essential oils – impacting the mind and emotions.

Aromatherapy, suitable for people experiencing mental stress.

Lavender essential oil, bergamot, spa with dim lighting, relaxing music.

Thai Massage

Traditional Thai method – no oil used, focusing on stretching and acupressure.

Vigorous work, requires comfortable clothing.

Leg stretches and body bends, performed on a floor mat.

Shiatsu Massage

Japanese-style acupressure massage – using fingers and palms to apply pressure.

No oil is used; it acts on the meridians to promote circulation.

Pressing the shoulders, neck, and soles of the feet to relax the nerves.

Reflexology

Massage techniques focusing on the feet, palms, or ears activate areas related to other organs.

Suitable for those who don't like full body massages.

Foot massage can aid digestion and promote better sleep.

Prenatal Massage

Specifically for pregnant women – gentle techniques to relieve back and leg pain and tension.

Requires a side-lying position and a safe moisturizing oil.

This unique posture, which doesn't put pressure on the abdominal area, helps improve blood circulation.

Sports Massage

Designed for athletes – to aid muscle recovery, increase flexibility, and reduce injuries.

Focus on specific muscle groups, according to each sport.

Before or after competition, focus on the shoulders, thighs, and hamstrings.

Lymphatic Drainage Massage

Gentle lymphatic drainage massage helps support detoxification and reduce inflammation.

Gentle, painless, suitable for post-surgery recovery or those retaining water.

Facial massage to reduce swelling and increase lymphatic circulation throughout the body.

  1. Facial Treatments

Type

Define

Key differences

Example / Typical Attribute

Basic Cleansing Facial

Basic facial treatment – deep cleansing, exfoliation, face mask, light moisturizing

Suitable for all skin types, especially for beginners.

Makeup removal, steaming, basic pimple extraction, clay mask.

Anti-Aging Facial

Focus on reducing wrinkles, improving elasticity, and firming the skin.

Use intensive anti-aging products.

Retinol serum, lifting massage, collagen mask

Hydrating Facial

Replenishes moisture to dry or dehydrated skin, soothes and restores.

Deeply hydrates and restores the skin's protective barrier.

HA (hyaluronic acid) mask, oxygen spray machine, restorative cream.

Acne Treatment Facial

Treats acne, reduces inflammation, cleanses pores, and controls sebum production.

Specifically for oily and acne-prone skin.

Tea tree extract, BHA, sebum extractor, blue light

Brightening Facial

Brightens skin, reduces dark spots and blemishes, and enhances radiance.

Focus on evening out skin tone.

Vitamin C, exfoliating enzymes, whitening mask

Oxygen Facial

Using pure oxygen combined with nutrients to instantly rejuvenate the skin.

Non-invasive, immediate results.

High-pressure oxygenated nutrients, restores dull skin.

Microdermabrasion

Micro-crystal exfoliation – smooths and improves skin texture.

Minimally invasive, requires a professional technician.

Exfoliates the surface layer of skin, treats dark spots and small scars.

Chemical Peel

Using acids (AHA, BHA, TCA, etc.) to remove deep layers of dead skin cells – promoting the regeneration of new skin.

Higher impact, may cause peeling after treatment.

Low-concentration peel – for dull skin; Strong peel – for acne scars and dark spots.

LED Light Therapy Facial

LED light therapy – improves many skin problems without being invasive.

Each color of light treats a different problem.

Blue light (acne), red light (anti-aging), yellow light (brightening)

Collagen Boost Facial

Stimulates natural collagen production – helping to firm the skin and reduce wrinkles.

Comprehensive rejuvenation, suitable for prematurely aging skin.

Collagen electrophoresis machine, deep tissue massage, collagen peptide mask

  1. Body Treatments

Type

Define

Key differences

Example / Typical Attribute

Body Scrubs (Salt, Sugar, Coffee, etc.)

Exfoliate your entire body using natural physical exfoliants such as salt, sugar, and coffee.

Focus on smoothing the skin and stimulating circulation.

Sea salt scrub – detox; coffee scrub – brightening; sugar scrub – gentle.

Body Wraps (Mud, Algae, Seaweed, etc.)

Full body mud, seaweed, and herbal wrap – helps detoxify, nourish the skin, and reduce swelling.

Deep penetration through the skin, combined with heat wrapping.

Seaweed reduces swelling, mineral mud nourishes the skin, and hot compresses reduce excess water retention.

Detoxifying Treatments

A combination of methods to aid the body in detoxification – often using herbs, heat, or ions.

Emphasizes the body's detoxification function through the skin and soft tissues.

Foot ion therapy, detoxifying steam bath, herbal tea infusion.

Exfoliation and Hydration

Combine exfoliation and deep moisturizing – leaving skin soft, smooth, and even-toned.

Emphasize recovery after cleansing, not just exfoliation.

Scrub + body butter, exfoliation + cold moisturizing gel mask

Thermal/Steam Body Treatments

Heat therapy – such as saunas or humidified heat rooms – helps to dilate pores and improve blood circulation.

A feeling of deep relaxation, often before or after a massage.

Himalayan salt sauna, Japanese-style steam bath (onsen), aromatherapy room.

Cellulite Reduction Treatments

Specialized treatment for areas with uneven subcutaneous fat (cellulite) – using equipment, deep tissue massage, or heat wraps.

Body shape, reducing skin bumps and imperfections, improving contours.

Vacuum foot massage, hot and cold wraps, RF (radiofrequency) machine.

  1. Hair Care Services

Type

Define

Key differences

Example / Typical Attribute

Haircuts and Styling

Haircuts and styling services tailored to your face shape, personality, or current fashion trends.

The most basic and common, depending on length and gender.

Layered haircut, bob, pixie, undercut, gelled hair, simple blow-drying and styling.

Listen to Others

Professional blow-drying and styling helps hair stay in place, shiny, and maintain its style for hours to days.

No cutting or dyeing required; the main goal is to create a soft, smooth, and voluminous effect.

Korean-style blow-drying, blow-drying to add volume to the roots, creating soft, loose waves.

Hair Coloring and Highlights

Change your hair color completely or partially (ombre, balayage, highlights).

The dyeing techniques are diverse and require highly skilled technicians.

Western brown hair dye, blonde highlights, natural balayage, trendy colors

Keratin Treatments

Hair straightening therapy involves injecting keratin protein into the hair strands – resulting in smoother, less frizzy hair.

Long-lasting effects (several weeks – several months), requires maintenance.

Keratin straightening, treating dry and damaged hair with heat treatment combined with keratin.

Scalp Treatments

Cleanses, purifies, and cares for the scalp – helps reduce dandruff and itching, and stimulates hair growth.

Hair root care, often combined with scalp analysis.

Scalp exfoliation, peppermint essential oil, massage with fresh ginger extract.

Deep Conditioning Treatments

Intensive hair treatment – helps damaged hair recover, moisturizes, and prevents breakage.

For dry, color-treated, permed, or heat-damaged hair.

Collagen hair treatment, hair restoration with plant-based protein, hot oil treatment.

Hair Extensions

Use real hair extensions or wigs to increase length, thickness, or create special styles.

There are many methods: clamps, glue, sewing, nanolinks, etc.

Temporary highlight hair extensions, 30cm extensions, clip-in hair extensions for parties.

  1. Nail Care Services

Type

Define

Key differences

Example / Typical Attribute

Manicures (Basic, Gel, Acrylic)

Nail services – from basic trimming to gel polish or acrylic extensions.

Nail care and styling

Basic: cuticle trimming – regular polish; Gel: long-lasting polish; Acrylic: long nails, shaping.

Pedicures (Spa, Medical, etc.)

Pedicure services – often include massage, foot soak, and heel skin treatment.

Nail care + relaxation or treatment

Spa Pedicure: hot salt and stone soak; Medical Pedicure: treatment of dead skin and nail fungus.

Nail Art and Designs

Nail/toenail decoration with painted designs, rhinestones, glitter, and 3D shapes.

Enhance personal aesthetics and creativity.

Hand-painted floral designs, marble nail art, wedding rhinestone nails, multi-colored ombré.

Paraffin Wax Treatments

Hand/foot immersion therapy in paraffin wax for deep moisturizing and skin softening.

Treats dry, cracked, and rough skin – improves circulation.

Winter moisturizing, restoring dry heels, combo with massage.

Nail Repairs

Repair broken, cracked, damaged, or weak and porous nails.

Restoring natural or artificial nails.

Applying restorative gel, reattaching broken nails, and replacing damaged acrylic nails.

  1. Skin Treatments

Type

Define

Key differences

Example / Typical Attribute

Waxing (Body, Facial, Bikini)

Temporary hair removal with hot/cold wax from the root, leaving skin smooth for a few weeks.

Fast results, immediate effect, requires regular maintenance.

Waxing of arms/legs, facial waxing (lips - cheeks - forehead), bikini waxing.

Threading (Eyebrows, Facial Hair)

Thread hair removal – precise, chemical-free.

Suitable for face and eyebrows – minimal irritation.

Eyebrow shaping, upper lip hair removal with threads.

Laser Hair Removal

Using lasers to destroy hair follicles for permanent hair removal – reducing regrowth.

Longer-lasting results than waxing/threading – requires a treatment regimen.

Diode laser or IPL, underarms, bikini area, face, back.

Dermaplaning

Use a specialized blade to remove dead skin cells and fine facial hair.

For ultra-smooth skin, enhances makeup application – painless.

Combined with facials, suitable for dull skin or frequent makeup use.

Skin Tightening Treatments

Stimulate collagen production and improve elasticity using RF wave technology, ultrasound, etc.

Non-invasive, effective in lifting and firming sagging skin.

RF (radiofrequency), HIFU, micro-ultrasound.

Micro-needling

Creating micro-injuries on the skin to promote cell regeneration and collagen production.

Treating scars, enlarged pores, and aging skin requires a doctor/specialist.

Microneedling pen, combined with serum or PRP, for acne-prone skin with dark spots.

Tattoo / Tattoo Removal

Tattoo art or laser tattoo removal

Invasive interventions with long-lasting effects on body shape and skin.

Personal tattoos, eyebrow, lip, and eyeliner tattoos, Q-switched laser tattoo removal.

  1. Wellness Services

Type

Define

Key differences

Example / Typical Attribute

Yoga Classes

Practice postures and combine them with breathing techniques to improve both physical and mental well-being.

Focus on holistic health: flexibility, focus, and relaxation.

Hatha Yoga, Vinyasa Flow, Yin Yoga, Yoga for beginners or advanced

Meditation Sessions

Guided meditation – helps reduce stress, increase focus, and calm the mind.

An introspective experience, not involving strenuous activity, suitable for all ages.

Mindfulness meditation, sound-oriented meditation, morning meditation

Stress Management Therapy

This method helps identify, manage, and relieve stress through various techniques.

Focus on individual psychology, behavior, and lifestyle.

Talk therapy, journaling, CBT, emotional management coaching.

Reiki Healing

Energy therapy from Japan – using hands to transmit energy for healing the body and emotions.

Minimal contact, gentle, spiritual-oriented.

Transmitting energy through the palms of the hands helps treat insomnia, stress, and mild headaches.

Sound Therapy

Using sound (bells, musical instruments, sound frequencies) to create vibrational waves for mental and physical healing.

Impact on the brain through frequency – a feeling of deep relaxation.

Sound Bath with Tibetan bells, tuning forks, 432Hz meditation music

Chakra Balancing

Balance the 7 chakras in the body through energy, sound, stones, or meditation.

Spiritual in nature – energy, aiming for inner harmony.

Using quartz crystals, colored light, and sound therapy tailored to each chakra.

Breathwork Sessions

Practice guided breathing techniques – helps calm the nervous system and release pent-up emotions.

Breathe deeply and evenly, perhaps combining it with meditation or music.

Box breathing, holotropic breathwork, Wim Hof breathing technique

Guided Nature Walks

Outdoor walking combines nature observation and mindfulness.

Connect with nature – reduce stress – feel physically at ease.

Forest bathing, walking along the beach combined with meditation.


  1. Hydrotherapy Services

Type

Define

Key differences

Example / Typical Attribute

Jacuzzis and Hot Tubs

Hot tub with bubbling water – helps relax muscles, improve blood circulation, and promote deep relaxation.

High temperature + gentle water pressure massage

Private jacuzzi, outdoor plunge pool at the resort, small group hot tub.

Steam Airlines

A humid, hot room – high temperature and near-100% humidity – helps eliminate toxins through sweat.

Deeply cleanses pores, reduces stress.

Herbal steam room with eucalyptus essential oil

Saunas

Dry heat room (different from steam room) – heats the body to increase sweating and relaxation.

Lack of humidity – a drier, hotter feeling, common in Northern Europe.

Traditional wood-fired sauna, infrared sauna, salt stone sauna

Vichy Showers

Horizontal multi-jet shower head – used in full-body spa treatments.

Combining water massage and body scrub, usually performed while lying on a stone bed.

Warm water sprays in rhythmic bursts, accompanied by exfoliation or mud wraps.

Cold Plunge Pools

Deep cold water immersion pool – often used after a sauna or massage.

Stimulates blood circulation, tightens pores, and promotes faster recovery.

Cold pool (15°C – 20°C), includes sauna/hot tub combo.

Watsu (Water Massage)

Passive massage therapy in warm water – combining physiotherapy and meditation.

Keep afloat in the water with the therapist's guidance, in a rhythmic manner – a deep relaxation experience.

40–60 minutes in a private treatment pool, warm water (~35°C), no vigorous massage.

  1. Medical Spa Services


Type

Define

Key differences

Example / Typical Attribute

Botox and Dermal Fillers

Botox injections relax muscles to reduce wrinkles, while filler injections fill in deep furrows and reshape the face.

Fast-acting – clearly effective, requires medical expertise.

Botox for the forehead and chin; fillers for the lips, cheeks, nasolabial folds, and nose lift.

Laser Skin Resurfacing

Using laser treatment for skin resurfacing – treating dark spots, scars, and enlarged pores.

Deep intervention – improving overall skin quality

Fractional CO2 laser, Er:YAG laser – require recovery time.

PRP (Platelet-Rich Plasma) Therapy

Platelet-rich plasma therapy using autologous blood – stimulates cell regeneration.

Natural – safe – suitable for sensitive, aging skin.

PRP facial (vampire facial), PRP for hair loss prevention, PRP after microneedling.

CoolSculpting (Fat Reduction)

Non-invasive cryolipolysis technology – eliminates fat by freezing fat cells until they die naturally.

Non-surgical, effective localized fat reduction.

CoolSculpting for the abdomen, upper arms, and thighs; 30–60 minute treatment per area.

Ultherapy (Skin Tightening)

Using focused ultrasound waves to lift and tighten skin – an alternative to surgical facelifts.

Non-invasive – deeply affects the SMAS layer.

Ultherapy for face, neck, and jawline – effects last 6–12 months.

IV Vitamin Therapy

Intravenous administration of vitamins and minerals to replenish energy and boost immunity.

Direct absorption – fast-acting – commonly used for health recovery.

Glutathione skin whitening infusion, vitamin C to boost immunity, vitamin B complex

Hormonal Balancing Treatments

Hormone balancing therapies – improving physiological health, sleep, and emotions.

Requires in-depth, highly personalized diagnosis.

Bioidentical hormone therapy, a hormonal treatment for premenopausal women.


  1. Makeup and Beauty Services

Type

Define

Key differences

Example / Typical Attribute

Bridal and Event Makeup

Professional makeup services for weddings, events, and photoshoots.

Personalized according to face – theme – lighting – duration of activity

Bridal makeup, party makeup, graduation makeup, photoshoot makeup

Permanent Makeup (Microblading, Lip Blush)

Semi-permanent tattooing techniques help create natural-looking lines for eyebrows, lips, and eyelids.

The effects last 1–3 years and require specialized technicians.

Microblading eyebrows, collagen lip tattooing, eyeliner tattoo

Eyelash Extensions

Attach false eyelashes to each natural eyelash to create thickness, length, and curl – lasts for several weeks.

Style options (natural – glamorous – volume)

Mi classic, mi volume, mi cat-eye, mi 3D - 6D

Eyelash Lifting and Tinting

Natural lash lifting and tinting create a bold, naturally curled effect.

No false eyelashes – suitable for people with healthy natural eyelashes.

Lash lift collagen, black/blue-black tint, lash lift + tint combo

Eyebrow Shaping and Tinting

Eyebrow shaping (waxing, trimming, shaving) and dyeing to darken/change color.

Maintains a neat appearance for 1–3 weeks – a gentle alternative to permanent makeup.

Trim eyebrows into a straight/S-shaped style, and dye them a light brown/chocolate brown.

Makeup Tutorials

Personalized makeup tutorial – helping clients confidently do it at home.

It can be one-on-one, in small groups, or online/offline.

Basic makeup class, makeup for work, contouring/highlighting technique instruction.

  1. Fitness & Wellness Programs

Type

Define

Key differences

Example / Typical Attribute

Personal Training

Personal trainers create personalized training programs based on individual goals and fitness levels.

Personalized one-on-one sessions, with flexible adjustments based on progress.

Personal trainer (PT) at gym/hotel, injury rehabilitation training, weight loss.

Group Fitness Classes (Pilates, Barre, HIIT...)

Group fitness classes with diverse formats and intensities – led by a coach.

Community-based, highly motivated, and diverse forms of exercise.

Basic Pilates, Barre Ballet, HIIT Fat Burning, Zumba, Cardio Dance

Weight Loss Programs

A comprehensive program to help users lose weight – including exercise, diet, and rest.

Scientifically designed, with regular monitoring – specific goals.

A 4-8 week program combining personal training, dieting, and body composition analysis.

Nutritional Counseling

Personalized nutritional advice – to improve health or support fitness goals.

Focus on diet – this can be combined with exercise or treatment.

Keto diet, healthy eating, anti-inflammatory, personalized meal plan consultation.

Detox Diet Plans

Short-term body cleansing diet program – eliminate toxins, boost energy

Temporary in nature – requires careful monitoring if prolonged.

3-Day Juice Detox, Liver Cleansing Meal Plan, Clean Vegetarian Diet Plan

Holistic Wellness Coaching

Holistic health training – including physical, mental, and lifestyle habits.

It's not just about physical appearance, but also about mindset, emotions, and personal goals.

Coaching on sleep, stress management, sustainable lifestyle, long-term one-on-one coaching.

  1. Specialty Treatments

Type

Define

Key differences

Example / Typical Attribute

Ayurvedic Treatments (Abhyanga, Shirodhara)

Holistic care therapy from ancient India – combining herbal oil massage, energy balance, and internal energy regulation.

Traditional, personalized according to individual constitution (dosha)

Abhyanga (warm oil massage), Shirodhara (applying oil to the forehead), Pinda Sweda (hot herbal compresses)

Acupuncture

Acupuncture, according to traditional Chinese medicine, uses needles to stimulate acupoints in order to unblock energy channels and regulate blood circulation.

Requirements for expertise in traditional medicine – effectiveness in relieving pain, insomnia, and stress.

Treats neck and shoulder pain, back pain, improves digestion, and aids in the treatment of insomnia.

Cupping Therapy

Cupping therapy – creating a vacuum to improve blood circulation and reduce pain.

Intense sensation, lasting effect – immediate relief for tense muscles.

Hot/mechanical cupping therapy on the back and shoulders, combined with therapeutic massage.

Salt Cave Therapy (Halotherapy)

Breathing therapy in a dry salt cave – supports respiratory health and boosts immunity.

Non-invasive, suitable for all ages – promotes well-being.

Artificial salt cave, Himalayan salt room, complete with lounge chairs and soft music.

Cryotherapy

Using extremely low temperatures for a short period of time to restore the body, reduce inflammation, and increase metabolism.

High-tech – just a few minutes at a time – is popular with athletes.

Whole-body cryotherapy, regional cryotherapy (knee, shoulder), usually < 3 minutes at -100°C.

Float Therapy (Sensory Deprivation Tanks)

Soaking in a pool of concentrated Epsom salt water, isolated from sound and light, helps to deeply restore the nervous system.

Experience ultimate relaxation – tranquility – like meditation in a zero-gravity environment.

Personal floatation sessions, 60–90 minutes per session, help with stress relief, creativity, and deep sleep.

  1. Couples & Group Spa Services

Type

Define

Key differences

Example / Typical Attribute

Couples Massage

This massage service is for two people to enjoy together in one room – each with their own therapist.

Sharing therapy space and time – increasing emotional connection.

Swedish massage for couples, hot stone massage for couples, honeymoon massage package.

Private Spa Suites for Two

A private spa room for two – may include massage, jacuzzi, sauna, champagne, or light refreshments.

High-end privacy – typically caters to couples or close friends.

Spa suite with floral bath, double bed, relaxing lighting, romantic combo.

Group Spa Packages (Bachelorette, Team Retreats)

This package is designed for groups of 3–10+ people and includes simultaneous relaxation or beauty treatments.

Create a fun, team-oriented atmosphere – perfect for special occasions.

Bridal and bridesmaid spa package, pre-event group beauty retreat, team massage.

Family Spa Services (Parent-Child Packages)

Gentle childcare services for children accompanied by their parents – typically short, safe, and friendly.

Emphasizing a captivating experience, high safety standards, and gentle techniques.

Mother and baby massage package, gentle facial for children, father-son manicure.

  1. Children & Teen Spa Services

Type

Define

Key differences

Example / Typical Attribute

Teen Facials

Facial treatment specifically designed for teenagers – helps cleanse, prevent acne, and provides guidance on proper skincare.

Gentle products, free from harsh chemicals – combined with basic skin care advice.

Deep cleansing facial, moisturizing facial, basic skincare guide for teenagers.

Kids' Manicures and Pedicures

Simple nail services for children – using non-toxic polish and gentle techniques.

A fun, playful experience – often involving mom.

Nail polish, cartoon designs, short hand and foot massage.

Mini Massages for Kids

Gentle massage for babies – usually lasting 15–30 minutes – helps them relax after activity.

Avoid using excessive force, use age-appropriate techniques – no deep tissue therapy.

Back, shoulder, and head massage with organic oil; "mother & child massage" combo.

Special Events Packages (e.g., Spa Birthdays)

All-inclusive spa packages for special occasions – birthdays, student team-building events – with fun and safe services.

Designed like a mini party – combining beauty treatments, fun, and photo opportunities.

Spa party for a little girl's birthday, "Princess Day," including manicure, facial, and souvenirs.

  1. For Move & Transport:

    1. Urban Mobility

Type

Define

Key differences

Example / Typical Attribute

City Transfers

Shuttle service between fixed locations within the city such as hotels, attractions, shopping malls, and train stations.

Booking in advance – clear itinerary – commonly used by tourists.

Private car from the hotel to the night market, city tour transfer, and round-trip shuttle service.

On-demand Pick-up and Drop-off Points

On-demand ride-hailing services at fixed pick-up/drop-off points – usually via app or kiosk.

Flexible and economical – suitable for short and popular trips.

City electric vehicles pick up at designated stations, buggy services in tourist areas, and quick ride-hailing services.

Shared Mobility

Vehicle sharing system: bicycles, motorbikes, electric cars – users can drive them themselves within urban areas.

Freedom, savings, and eco-friendliness – pay via app.

Rent public bicycles, e-bikes, electric motorbikes by the hour, or use car-sharing services within the city.

  1. Intercity & Long-Distance Travel

Type

Define

Key differences

Example / Typical Attribute

Intercity Buses

Long-distance buses operate between provinces/cities – these may be fixed routes or flexible services.

Affordable, flexible, and many trips per day.

Hanoi – Da Nang sleeper bus, Sapa limousine bus, high-quality coach bus.

Passenger Trains

Passenger trains transport passengers between major cities and on tourist routes – offering experiential travel and national connectivity.

Comfortable, scenic views, various ticket options available.

SE train from North to South, Da Lat tourist train, Hanoi - Lao Cai night train.

Domestic Flights

Domestic flights connect major cities or tourist destinations within the country.

Fast, suitable for long distances, saves time.

Flights from Hanoi to Phu Quoc, Ho Chi Minh City to Da Nang, round-trip tickets.

Self-Driving Tours

Self-drive car rental for long-distance travel – the user controls the journey.

Flexible, free to drive, requires appropriate driving skills and a license.

Rent a self-drive car for a road trip in Ha Giang, explore the Central Highlands by personal vehicle.

  1. Airport Transfers

Type

Define

Key differences

Example / Typical Attribute

Standard and VIP Airport Pick-ups / Drop-offs

Private airport transfer service – can be a standard or luxury vehicle.

Private, on-schedule service – choose your vehicle class and optional services.

Four-seater to seven-seater cars pick up businessmen at the international terminal; luxury Mercedes cars are used to pick them up, and someone holds a sign with their name on it.

Shuttle Services

Shared shuttle service to and from the airport at fixed times and locations – more cost-effective.

Shared with multiple customers – often operating continuously.

Shuttle bus from Noi Bai Airport to Hanoi city center, shuttle bus from Da Nang Airport to Hoi An ancient town.

  1. Luxury & VIP Travel

Type

Define

Key differences

Example / Typical Attribute

Chauffeured Limousines

Luxury chauffeur-driven car service, offering ultimate luxury, privacy, and comfort.

Long, spacious car, luxurious interior, personalized service.

Luxury cars for parties and events, airport limousines, VIP limousines for tours.

Business-class Transport (Sedans, SUVs, High-comfort vehicles)

Transportation services using sedans, SUVs, or luxury vehicles are available for business travelers and professionals.

High-end amenities, private space, suitable for business trips or events.

Mercedes E-Class, BMW 7-Series, luxury SUVs, CEO chauffeur-driven cars.

Yachts and Private Charters (Air and Sea)

Private yacht or aircraft rental services are available upon request, for an exclusive experience.

Highly personalized, private spaces, and service tailored to customer schedules.

Rent a yacht to explore Ha Long Bay, hire a helicopter for sightseeing, or organize a party on a yacht.

  1. Eco-Friendly Travel

Type

Define

Key differences

Example / Typical Attribute

Electric Cars and Bikes

Electric vehicles emit no CO2 and are environmentally friendly.

Silent operation, smooth running, and fuel-efficient.

Electric cars, electric motorcycles, electric bicycles (shared).

Carbon-neutral Ride Options

Transportation services are committed to offsetting carbon emissions through green practices.

Ensure tourism has a zero or negative carbon impact.

Green taxis utilize renewable energy, and electric vehicle services are combined with carbon offsetting through tree planting.

  1. Adventure Transport

Type

Define

Key differences

Example / Typical Attribute

Off-road Vehicles (SUVs, Dirt Bikes)

Vehicles capable of navigating rough terrain, dirt roads, rocks, and sand often have a four-wheel drive system or specialized design.

Durable design, high grip, suitable for exploring rugged terrain.

4x4 SUVs like the Jeep Wrangler and Ford Bronco; dirt bikes for trails and mountainous terrain.

All-Terrain Vehicles (ATVs)

Compact four-wheeled vehicle, suitable for outdoor activities, forest roads, hills, sand, or snow – controlled by motorcycle handlebars.

Small in size, flexible, often used for sports or adventurous recreational activities.

Popular 4-wheel ATVs are used for jungle exploration tours, off-road racing, and off-road experiences.

  1. Event-Specific Transport

Type

Define

Key differences

Example / Typical Attribute

Wedding Cars

Luxury car service with special decorations, for weddings, bridal processions, transporting the bride and groom and important guests.

The car was decorated with a wedding theme, had a professional driver, creating a formal and elegant atmosphere.

Limousine wedding car, classic cars for the wedding ceremony, flower car decorated with fresh flowers.

Group Transport

Transportation services for large groups of guests or staff during events such as conferences, team-building activities, and group tours.

Large vehicles (minibuses, coaches) are flexibly coordinated according to the event schedule.

Coach buses for transporting conference delegates, buses for company team-building activities, and buses for transporting tour groups.

  1. Special Needs & Accessibility

Type

Define

Key differences

Example / Typical Attribute

Adapted Transport for Disabilities

Transportation services are adapted or specially equipped for people with disabilities or mobility limitations.

The vehicle is designed for easy entry and exit, has comfortable seating, and is equipped with assistive devices.

The shuttle bus has a lift, special handrails, and assistance for boarding and alighting.

Wheelchair-accessible Vehicles

The vehicle is designed or modified so that wheelchair users can easily get in, out, and move around inside.

Spacious compartment, ramp, safety locking system for wheelchairs, wide aisle.

Vans have automatic ramps, buses have dedicated wheelchair spaces, and taxis are available for wheelchair users.

  1. For Cuisines

    1. Restaurant

      1. Casual lounge

Type

Define

Key differences

Example / Typical Attribute

Beer Hospital

The restaurant serves a wide variety of beers along with a side menu, and the atmosphere is usually lively and relaxed.

Focus on craft or imported beers, a space for groups of friends.

Craft beer restaurant, draft beer bar, beer garden

Brew Pub

A beer bar combined with a restaurant, where beer is brewed on-site and served with food.

Homemade beer, distinctive flavors, paired with local or international cuisine.

Brewpub offers craft beers, beer combos, and specialty dishes.

Dining Bars

The bar offers a menu ranging from light to full meals, serving both alcoholic and non-alcoholic drinks in a relaxed atmosphere.

Focus on the beverage experience but with added food options.

The cocktail bar serves tapas, and the wine bar includes appetizers.

Gastropub

A pub-style restaurant with a high-quality menu, focusing on creative cuisine paired with signature drinks.

Combining creative cuisine and beer/wine, in a cozy atmosphere.

Gastropub serves premium burgers, fusion cuisine, and craft beer.

Jazz Bar

The bar or restaurant features live jazz music and typically has a sophisticated or artistic ambiance.

Focus on live jazz music paired with food and drinks.

A jazz bar with a distinctive cocktail menu.

Sports Bars

A bar with a large screen showing sporting events, a lively atmosphere, and usually serving fast food and beer.

Focus on the group sports viewing experience, simple menu, reasonable prices.

Football bars, racing bars, finger food

Quick Bites

These shops serve snacks and fast food, suitable for quick meals or snacks.

Small portions, quick service, and affordable prices.

Bread shop, sandwich shop, snack bar, fast food

Casual lounge

The restaurant serves a variety of dishes, has a comfortable and relaxed atmosphere, and is not overly formal, making it suitable for everyday dining.

Diverse menu, reasonable prices, and table service.

Family restaurant, local eatery, popular eatery

Fast Food

A chain of restaurants or eateries specializing in fast food, available for takeout or dine-in.

Fast-prepared, standardized, low-cost food.

McDonald's, KFC, Burger King, fried chicken restaurants

Café / Bistro

A small French-style café or eatery serving coffee, pastries, and simple dishes.

Friendly atmosphere, relaxed design, light menu.

Upscale cafes, European bistros, sandwich shops

Street Food / Food Trucks / Pop-Ups

Street food stalls, food trucks, or temporary shops offer a diverse range of local and international cuisine.

Fast food, cheap, served in or taken away.

Mobile food carts, street food stalls, pop-up kitchens.


  1. Specialty Formats

Type

Define

Key differences

Example / Typical Attribute

Buffet

The buffet style of dining features a wide variety of dishes displayed on the table, with guests serving themselves.

Feel free to choose your dishes, eat as much as you want, usually at a fixed price.

Hotel breakfast buffet, seafood buffet, wedding banquet buffet

Riverbank

Fast food delivery service that allows you to order food through your car window, without having to get out, focusing on speed of service.

Convenient, fast, and spacious onboard service.

Fast food drive-thru, coffee bought through the car window.

Private transportation

Private dining rooms or separate spaces for small groups, offering personalized and discreet service.

A private space, suitable for gatherings and private parties.

Restaurant VIP rooms, family dining rooms, business meeting rooms.

Water Front

A restaurant or eatery located on the banks of a river, lake, or sea, with a water view.

Spacious, beautiful scenery, usually serves seafood.

Riverside restaurants in Saigon, eateries by Hoan Kiem Lake.

Wine Bar

This bar specializes in serving wines paired with light snacks or fine dining dishes.

Focus on the wine experience, in a luxurious setting.

French wine bar, wine tasting room, wine lounge

Beach Front

Restaurants or eateries located right by the sea often combine serving seafood with a beach experience.

The spacious and airy environment, the sound of ocean waves, is perfect for a relaxing vacation.

Resort beach restaurant, beach bar, restaurant with sea view

Specialty Food Market

Specialized food markets with stalls selling ingredients or specialty dishes.

A diverse selection of local dishes, fresh and delicious food, and a vibrant atmosphere.

Seafood market, organic food market, regional specialty food area.

Dine with Local Chef

Enjoy a culinary experience at home or in a private setting with a local chef preparing your meal.

Direct interaction, authentic local cuisine, limited number of guests.

Dinner in the family kitchen, a cooking class combined with dinner.

Asian Dining

A high-end restaurant with professional service, exquisite menu, and luxurious ambiance.

The food and service are top-notch, and they often have a dress code.

Michelin restaurant, 5-star restaurant, gala dinner

Specialty Cuisine

A restaurant or eatery specializing in a particular cuisine or dish.

High expertise, authentic flavors, serving traditional dishes.

Japanese sushi restaurant, Mexican tacos shop, Italian pasta restaurant

Farm-to-Table

The restaurant uses fresh, locally sourced ingredients, with a focus on organic and sustainable food.

Fresh ingredients, seasonal menu, and support for local farmers.

Organic restaurant, farm-to-table eatery, green kitchen.


  1. Meals

Type

Define

Key differences

Example / Typical Attribute

Breakfast

Breakfast, usually served from early morning until around 10-11 a.m.

Light, easily digestible foods often include drinks such as coffee, tea, or juice.

European-style breakfast (bread, eggs), Vietnamese breakfast (pho, vermicelli, sticky rice)

Brunch

Combining breakfast and lunch, it is usually served in the late morning or early afternoon.

The menu is diverse, including both breakfast and lunch options, served later than breakfast.

Brunch restaurant, brunch buffet, sandwiches, salads

Lunch

Lunch, which usually takes place from 11 am to 2 pm.

The main course of the day, with a variety of dishes and portion sizes.

Office lunch, lunch set menus, fast food served during lunch breaks.

Dinner

Dinner, which usually takes place between 6 PM and 9 PM or later.

The menu is diverse, ranging from elegant to casual in style.

Family dinner, restaurant dinner, dinner party

Late Night

A late-night meal or snack served after the main dinner.

These are usually light, easily digestible dishes, suitable for late-night meals or snacks.

Late-night eateries, street food stalls, and fast-food restaurants open late into the night.

  1. Cafe

  2. Bar Pub

  3. For Tours & Combos

    1. Water-Based Activities

      1. Boat & Cruise Tours

Type

Define

Key differences

Example / Typical Attribute

Cruise Tours

A cruise on a large ship or cruise vessel, often visiting multiple destinations.

Long voyages, diverse amenities, and services on board.

Sea cruises, multi-day river cruises

Night Cruises

Dinner cruises are typically shorter and focus on the culinary experience.

Focus on dinner and the scenery, often with entertainment.

Dinner cruise on the river, buffet cruise.

Glass-Bottom Boat Tours

The tour takes place on a glass-bottomed boat, allowing for direct underwater observation.

Experience observing coral reefs, fish, and marine ecosystems.

Glass-bottom boats in tropical seas and coral reefs.

Rowing Boat Tours

Rowboats or small boats are suitable for exploring near the shore or in calm waters.

Requires physical activity, suitable for individual or small group experiences.

Kayaks and paddleboats on lakes or small rivers.

US Charters

Rent a private boat or ship for your group, with customizable itineraries and services.

Private, flexible, and often offers personalized service.

Private yacht rental, private boat tours, private events.

River Cruises

A river cruise, often featuring scenic views of the natural or urban landscapes along the banks.

These are usually short trips, lasting a day or half a day, focusing on the river scenery.

Red River cruise, Mekong River tour

Submarine Tours

An underwater tour in a small submarine, an experience to observe deep-sea creatures.

Discover the ocean at rare and extraordinary depths.

Submarine tour to explore coral reefs and marine life.

Sunset Cruises

The sunset cruise focuses on experiencing the beautiful scenery and romantic atmosphere.

Short time, focus on watching the sunset, often paired with a drink.

Sunset cruise on the bay, sunset cocktail cruise.

Yacht Tours

A tour or excursion on a private yacht, often luxurious and personalized.

Luxury, high-end service, usually for small groups.

Private yacht, luxury cruise tours on a yacht

Sightseeing Cruises

A sightseeing boat/ship tour, usually with a guide.

Focus on the main attractions, fixed itinerary.

Halong Bay cruise, Saigon River tour

  1. Water Adventure & Sports Tours

Type

Define

Key differences

Example / Typical Attribute

Fishing Charters

A guided fishing trip with a rented boat, focusing on the fishing experience.

Equipped with specialized fishing gear, we offer sea or river fishing trips.

Rent a boat for offshore fishing, take a fishing tour in the bay.

Kayaking and Canoeing

Activities include kayaking or canoeing on rivers, lakes, or the sea.

Requires movement and exploration of calm waters or gentle currents.

Kayaking along the shore, canoeing on the lake, rowing on the river.

Kiteboarding / Kitesurfing

Water sports that utilize kites and surfboards on the water's surface.

Combining kite flying and surfing skills requires suitable wind conditions.

Kitesurfing in windy waters, kiteboarding school.

Paddleboarding

The activity involves standing or kneeling on a large board and using paddles to move across the water.

Focus on balance and endurance, suitable for calm water or gentle waves.

Stand-up paddleboarding (SUP) on the sea or lake.

Parasailing

Paragliding activities involving towing a boat create an experience of flying over the water.

Experience flying high above the ground, towed by a ship or motorboat.

Paragliding over the sea, towed by a motorboat.

Sailing

Sailing is an activity that uses wind as a propulsion system.

Skills in sailing, cruising on the sea or lake.

Sailing on the bay, learning to sail.

Scuba Diving

Scuba diving involves using compressed air tanks to breathe underwater and explore the underwater world.

Professional diving equipment, diving instructors.

Scuba diving to admire coral reefs, deep-sea diving to explore shipwrecks.

Shark Diving

Scuba diving near shark-infested areas is permitted under safe supervision.

A rare, guided, and specially protected experience.

Go snorkeling to see sharks in this famous sea area.

Snorkeling

Snorkeling to see coral reefs in shallow water using a snorkel and mask, no air tank needed.

Easy to do, usually in shallow water, no specialized skills required.

Snorkeling and coral viewing at the island, tropical sea.

Speed Boats Tours

A trip on a high-speed boat to explore the sea or river at high speed.

High speed, thrill-seeking, usually short tours or combined fun activities.

Speedboat tour on the bay, exploring the islands.

Surfing

Surfing is a sport that uses ocean waves as its propulsion system.

Balancing and reflexes are skills that depend on wave conditions.

Surfing at famous beaches like Hawaii and Bali.

Wakeboarding

Water sport involving towing a surfboard behind a motorboat with a tow rope.

Similar to water skiing, it requires technique and strength.

Wakeboard on a lake or the sea

Water Skiing

Water sliding on barefoot or with a surfboard, towed by a motorboat.

Requires balance and endurance skills, and a strong sense of motor skills.

Water slides on lakes and beaches.

White-Water Rafting

Rafting across rapids on a fast-flowing, white river.

Adventure experience, teamwork, professional guides.

Rafting on rivers with rapids and strong currents.

Windsurfing

Combining surfing and small sails attached to a board for movement on the water.

Skills in sailing and balancing on a sailboard are required.

Windsurfing on the sea or lake

Jet Skiing

Ride a personal jet ski at high speed on the water.

Experience fast-paced movement and personalized control.

Rent a jet ski at the beach, take a jet ski tour.

  1. Marine Wildlife Tours

Type

Define

Key differences

Example / Typical Attribute

Dolphin & Whale Watching

This sea tour specializes in observing dolphins and whales in their natural habitat.

Experience observing large marine animals with a guide and protected by regulations.

Dolphin watching tour in Ha Long Bay, whale watching tour.

Island Hopping Tours

This tour includes visits to many small islands in the sea area, combined with swimming, snorkeling, and relaxation.

Explore multiple islands in a single day or over several days, with a variety of activities.

Ly Son Island tour, Phu Quoc Island tour,

Wildlife Watching Tours

This tour specializes in observing diverse marine life and other wildlife.

Focus on observing the marine ecosystem, seabirds, sea turtles, etc.

Observe sea turtles and seabirds in marine national parks.

  1. Land-Based Activities

    1. Sightseeing & City Tours

Type

Define

Key differences

Example / Typical Attribute

City Tours

These tours highlight the city's landmarks and are usually guided.

Focus on exploring symbols, monuments, and urban landscapes.

Hanoi tour, Saigon tour, city tour by bus or tram.

Cultural Tours

The tour focuses on experiencing local culture, festivals, and customs.

Visiting craft villages, traditional festivals, and cultural museums.

Bat Trang pottery village tour, Central Highlands cultural tour

Food Tours

A tour to experience local cuisine through various eateries.

Discover local specialties and enjoy regional delicacies.

Hoi An food tour, Saigon street food tour

Historical & Heritage Tours

A tour exploring historical sites, ancient architecture, and cultural heritage.

The focus is on historical heritage, providing information on history and architecture.

Hue Imperial City tour, My Son Sanctuary tour

Historical and Cultural Tours

Combining historical and cultural experiences, diverse destinations and activities.

Integrating historical and cultural elements into a comprehensive tour.

Hue – Hoi An combined tour, cultural heritage tour

Hop-On Hop-Off Tours

The tour bus allows passengers to get on and off at any sightseeing point they wish.

Highly flexible, visitors are free to choose their stops and tour times.

City Hop-on Hop-off tourist bus service in Hanoi and Saigon.

Night Tours

City or site tour at night

Experience the night lights, evening entertainment, and culinary delights.

Old town night tour, bar and night food tour.

Ports of Call Tours

Sightseeing tour of destinations when the cruise ship docks.

Usually short trips, focusing on attractions near the port.

Island sightseeing tour when the ship docks in Nha Trang or Da Nang.

Sightseeing Tours

A tour to visit the highlights, natural landscapes, or architecture.

Diverse options, focusing on the overall sightseeing experience.

Ha Long Bay tour, Moc Chau tea hill tour

Walking Tours

A walking tour, perfect for exploring the city's intricate details and hidden corners.

Slow pace, focusing on close-up viewing, exploring the culture and architecture.

Hanoi Old Quarter Tour, a walking tour to explore street art.

Bus Tours

The bus tour has a fixed schedule.

Convenient for large groups, clear schedule, reasonable cost.

City bus tour, intercity bus tour

  1. Themed & Specialty Tours

Type

Define

Key differences

Example / Typical Attribute

Archaeology Tours

A tour exploring archaeological sites, historical landmarks, and ancient cultural research.

Focus on archaeological research and ancient relics, with professional guidance.

Ancient site and archaeological tour

Beer Tastings & Tours

Experience and sample different types of beer, and tour the brewery.

Focus on beer production, brewing processes, and beer tasting.

Hanoi Brewery Tour, Craft Beer Tour

Coffee & Tea Tours

A tour of coffee and tea plantations, the processing methods, and a tasting experience.

Experience the entire process from sourcing raw materials to finished products, focusing on coffee and tea.

Buon Ma Thuot coffee tour, Thai Nguyen tea tour

Distillery Tours

Tour of distilleries producing spirits such as whisky, rum, and vodka.

Introducing the distillation process and tasting of specialty spirits.

Whisky and rum distillery tour

Fashion Shows & Tours

A tour to attend fashion shows and explore the fashion industry.

Focus on the fashion event experience, exploring the designs.

Fashion week, local fashion boutique tour

Literary Art & Music Tours

A tour exploring sites related to literature, art, and music.

Focus on experiencing local arts, culture, and music.

Tours featuring famous writers and musicians, tours of art museums.

Movie & TV Tours

Tour of filming locations, sets, and related experiences.

Experience the world of cinema and television, with a guided tour.

Film set tour

Photography Tours

This tour specializes in photography, exploring natural or urban landscapes.

Technical guide on photography, choosing beautiful locations and good lighting.

Nature photography tour, city night photography tour

Shopping Tours

Specialized shopping tours, taking guests to characteristic shopping destinations.

Focus on shopping experiences, specialty shops, and traditional markets.

Night market tour, outlet shopping tour, handicraft tour

Skip-the-Line Tours

Priority access tours that skip the lines at popular tourist attractions.

Saves time, convenient experience, often includes instructions.

Museum tours without queuing.

Wine Tours & Tasting

Tour of vineyards, wineries, and wine tasting experiences.

Focus on the winemaking process and sample a variety of wines.

Vineyard tours, winery tours

Ghosts & Vampire Tours

A tour exploring locations with spooky legends and mysterious history.

Experience the eerie atmosphere, historical stories, and legends.

Abandoned town tour

  1. Nature & Adventure Tours

Type

Define

Key differences

Example / Typical Attribute

Camping Tours

Outdoor camping tours, usually in pristine natural areas.

Focus on pitching tents, outdoor activities, and experiencing nature.

National forest camping tour, mountain camping

Eco-Tours

A nature exploration tour combining environmental protection and ecological education.

Emphasize sustainability, biodiversity and environmental education.

Tropical rainforest tour, wildlife conservation tour

Hiking Trails & Trekking Tours

Hiking tours through hilly, forested, or wilderness areas.

Good health is required, along with the experience of exploring nature via road trips.

Trekking in Sapa, hiking in Yosemite National Park

Horseback Riding Tours

Horse riding tour to explore nature or the countryside.

Combine horseback riding skills with nature or cultural experiences.

Highland horseback riding tour, coastal horseback riding tour

Nature & Wildlife Tours

A tour to observe the natural ecosystem, wildlife, and characteristic plants.

Focusing on nature observation and conservation, with professional guides.

Bird watching tours, safari tours, national park tours

Stargazing and Astrophotography Tours

A night sky observation tour, taking astronomical photographs in areas with low urban light levels.

Focus on the astronomical experience, using observation and photography equipment.

Desert stargazing tour, astronomical photography tour

Canyoning

Adventure activities include hiking, climbing, and swimming through narrow gorges and waterfalls.

Combining various physical and adventurous skills in a natural environment.

Canyon tour in the mountains and valleys with waterfalls, mountain climbing to waterfalls.

  1. Road & Off-Road Tours

Type

Define

Key differences

Example / Typical Attribute

Motorcycle Tours

Motorcycle tour on designated routes, exploring the land and beautiful scenery.

The journey by motorbike can be on highways or in mountainous areas.

Motorcycle tour across Vietnam, motorcycle tour in the highlands.

Motoshot Trails

This route is exclusively for motorcycles and may have difficult or specialized terrain.

Trails and off-road paths are suitable for those who love challenges.

Mountain motorbike trails, offroad terrain routes.

Off-Road & ATV Trails

This route is designed for all-terrain vehicles (ATVs) and off-road vehicles exploring challenging terrain.

Rough, adventurous terrain, specialized off-road vehicles.

Mountain ATV trails, desert off-road vehicle tours

Open-top Bus Tours

Take a tour in an open-top bus, enjoying the fresh air and natural scenery.

An open, airy experience, suitable for exploring the city or countryside.

City open-top bus tour, coastal scenic bus tour.

Scenic Drives

Driving routes offering scenic views of nature or unique landscapes.

Enjoy a relaxing driving experience, focusing on the scenery along the way.

Driving across the rocky plateau, along the central coastal road.

Self-Driving Tours

Self-drive tour: Guests drive their own vehicles according to a pre-set or flexible itinerary.

Flexible schedules, choose your destinations, and a wide variety of vehicle options.

Rent a self-drive car to explore Phu Quoc Island, take a self-drive tour of the Mekong Delta.

WD ATV & Off-Road Tours

Tours featuring ATVs (All-Terrain Vehicles) and other off-road vehicles.

Diverse and challenging terrain, requiring specialized vehicles.

Mountain ATV tour, muddy off-road tour

Vespa Scooter & Moped Tours

The tour uses Vespa scooters or mopeds to explore the city or suburbs.

The car is compact, easy to handle, and suitable for city driving or short trips.

Vespa tour of Hanoi Old Quarter, moped tour of the suburbs.

  1. Biking Tours

Type

Define

Key differences

Example / Typical Attribute

Bike Tours

Scheduled or independent cycling tours

Organized tours, usually with a specific itinerary, focus on experiencing the location by bicycle.

Old town bike tour, countryside bike tour

Bike Trails

A route specifically for cycling, which could be a natural trail or a dedicated cycling path.

A trail or dedicated cycling path, which can have diverse terrain.

Forest trails, riverside bike paths

Bicycle Tours

Long or short tours using bicycles for transportation and exploration.

These are typically multi-day tours or tours covering large regions, focusing on in-depth experiences.

Cross-province cycling tours, mountain biking tours

  1. Rail-Based Tours

Type

Define

Key differences

Example / Typical Attribute

Scenic Railroads Tours

The train tour takes you through routes with beautiful natural scenery.

Focus on the experience of viewing the natural scenery through the train window.

Rocky Mountains cross-country train tour, coastal train

Rail Tours

The tour or train journey can be a long or short trip.

This includes long-distance trains, cruise ships, and special railway routes.

Cross-country train tour, Swiss train tour

  1. Air-Based Activities

Type

Define

Key differences

Example / Typical Attribute

Helicopter Tours

This helicopter tour takes you over prominent tourist attractions and scenic spots.

Flying at high speed and with high visibility, it can stop at many different points.

Helicopter tour of Ha Long Bay and Napa Valley

Air Tours

Tours are conducted using small or specialized aircraft.

Flying over longer distances allows for the coverage of larger areas.

Fixed-wing aircraft tour over deserts and mountains.

Hot Air Balloon Rides

Fly in a hot air balloon, experience a slow flight, and observe the scenery from above.

Enjoy a peaceful flight experience with expansive and picturesque scenery.

Hot air balloon flight in Cappadocia, Napa Valley

Paragliding

Paragliding is a free-flying activity that uses wind and terrain for control.

Extreme sports activities, free flying near mountains or beaches.

Paragliding in Da Lat, paragliding at Mui Ne beach

Skydiving

Parachuting from an airplane, experiencing freefall before opening the parachute.

High-risk activities, intense adrenaline experience.

Skydiving in Dubai, skydiving in the USA

Gliding Cave

It can fly using rigid arms, without motors, controlled by body weight.

Free flight, complex control techniques, focus on balance.

Soaring over California, soaring over Switzerland

Zipline & Aerial Adventure Tours

Ziplining through forests or cliffs, incorporating high-altitude challenges.

An adventurous experience, combining exploration of nature from above.

Zipline in the Costa Rica rainforest, a treetop adventure tour.

Bungee Jumping

Jumping from a great height with a safety harness.

Experience the thrill of controlled freefall.

Bungee jumping in New Zealand, bungee jumping from a suspension bridge.

  1. Special Activities

Type

Define

Key differences

Example / Typical Attribute

Multi-day Tours

This multi-day tour explores diverse destinations and offers a wealth of experiences.

Long duration, detailed itinerary, numerous locations and activities.

7-day Vietnam tour, 10-day Nepal trekking tour

Sunrise/Sunset Scenic Tours

The tour focuses on watching the sunrise or sunset at prominent scenic spots.

Short tour duration, focusing on memorable moments and spectacular natural landscapes.

Fansipan sunrise tour, Mui Ne sunset tour

Fireworks Viewing Tours

A tour visiting fireworks display locations, combined with a festival experience.

Focus your time specifically, often during holidays or special events.

Da Nang Tet fireworks tour, Sydney International Fireworks tour

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